IMPACT OF DIGITAL TRAINING ON BEGINNING ENTREPRENEURS: A CASE STUDY OF GRADUATES FROM BUNDA PRODUKTIF INSTITUT IBU PROFESIONAL

Abstract

Beginning entrepreneurs face various challenges when building a business. An effective approach is to equip them with the necessary mindset, knowledge, and skills through training programs. Bunda Produktif is a digital training program aimed at fostering emerging entrepreneurs. Although digital training has grown rapidly, there have been no systematic studies evaluating the relationship between training programs and start-up entrepreneurial success, particularly regarding housewives participating in the program. This study aims to assess the impact of digital training on start-up entrepreneurial success one year after completing the training. The study employed a descriptive qualitative approach that combined data from observations, in-depth interviews, training documentation, survey results, and content analysis to explore the program's impact on participants. The findings indicate that the digital training significantly contributed to building entrepreneurial courage, increasing self-confidence, and encouraging housewives' participation in entrepreneurial activities, resulting in an improved family economy. However, the results also suggest that the training program needs to be tailored to the specific needs of the participants, particularly in mastering knowledge related to production, digital marketing, and financial management to enhance their business success. Overall, the training effectively improved the mothers' digital skills, time management, social engagement, and leadership abilities, contributing to women's overall empowerment. This research provides valuable insights for developing more effective digital-based entrepreneurship training programs to support the growth of beginning entrepreneurs among women.