THE INFLUENCE OF LIFESTYLE AND FINANCIAL ATTITUDES ON THE USE OF PAYLATER SERVICES: A STUDY ON GENERATION Z IN SAMARINDA CITY

Abstract

This research aims to determine the impact of lifestyle and financial attractiveness on the use of PayLater services among generation Z in Samarinda City. This region was chosen because have a large population of generation Z and its economy continues to grow. The sampling technique used in this study is purposive sampling. The number of respondent used in the research was 200 respondents and using Partial Least Square analysis technique, and processed by using SmartPLS software.The results of the research is that the lifestyle has a positive and significant effect on the use of paylater services, financial attitude does not have effect on the use of paylater services. Researchers are interested in this study because want to have a new data in the form of new respondent targets from younger generation such as generation Z Samarinda, who have a different digital lifestyle compared to previous generations and the influence of lifestyle and financial attitudes on using PayLater services.