UTILIZATION OF NARASI AND PINTERPOLITIK CHANNELS IN IMPROVING GENERATION Z'S POLITICAL UNDERSTANDING IN THE 2024 PRESIDENTIAL ELECTION

Abstract

The internet is a modern technology that plays an important role, especially in the flow of digital information for the community. Online media such as Youtube and Social Media such as Instagram are media that are widely used by generation Z (Gen Z) to access information. The two channels used by Gen Z to get political information about the 2024 presidential election are Narasi Channel and PinterPolitik. The purpose of this study is to analyze the benefits of Narasi and PinterPolitik channels in improving Gen Z's political understanding and analyzing Gen Z's political understanding in the 2024 presidential election. The paradigm used is constructivism with qualitative research methods and case study research design. Data collection techniques through in-depth interviews and literature studies. The informant recruitment technique used is purposive sampling with open, axial, and selective coding as data analysis techniques.  The results of the study show that the Narasi and PinterPolitik Channels can provide benefits in information and can increase Gen Z's political understanding in the 2024 presidential election. In addition, Gen Z already understands the 2024 presidential election. so that their participation is relatively high in the 2024 presidential election, especially in exercising their voting rights.