Effect of Service Quality on Customer Satisfaction at PT. AUTO 2000 Bintaro Branch
This study aims to determine the effect of Service Quality on Customer Satisfaction at PT. Auto 2000 Bintaro Branch. The method used is explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this research variable Service Quality obtained an average score of 3,415 with good criteria. The Customer Satisfaction variable obtained an average score of 3.846 with good criteria. Service Quality has a positive and significant effect on Customer Satisfaction with the regression equation Y = 10.053 + 0.828X, and the correlation coefficient value of 0.767 or has a strong level of relationship with a determination value of 58.9%. Hypothesis testing obtained a significance of 0.000 <0.05.