Determinants of Organic Food Purchase Intention

Abstract

To live longer, health awareness is increasing among young consumers, however, studies on the determinants of organic food purchasing behavior are limited. To address this gap, this study examines the role of organic knowledge, environmental concern, attitude towards organic food, and environmental attitude in determining organic food purchase intention. A survey was conducted to collect the data and Partial Least Square Structural Equation Modeling was used to test the hypotheses.