Tourism Destination Development Strategy Ready -to- Visit Post Pandemi Covid-19 in Sariater Subang Jawa Barat

  • Iwan Henri Kusnadi Universitas Subang / Faculty of Public Administration, Subang
  • Sunara Universitas Subang / Faculty of Public Administration, Subang
Keywords: Tourism Destination Development


The purpose of this study was to determine the Strategy for the Development of Ready-to-Visit Tourist Destinations after the Covid-19 Pandemic in Sariater Subang, West Java. In this study, researchers used naturalistic / qualitative research methods with descriptive explanatory levels. Naturalistic / qualitative research methods are research methods used to examine the conditions of natural objects (as opposed to experiments), where the researcher is the key instrument, the data collection technique is done by triangulation (combined), the data analysis is inductive, and the results of qualitative research are more emphasizes meaning rather than generalizations. The results showed that the Development of Ready-to-Visit Tourist Destinations has become a policy stipulated in Regional Regulation No. 15 of 2015 concerning the West Java Province Tourism Development Master Plan 2016-2025. Determination of Leading Tourism Area (LTA) District / city is a leading tourist area at the district / city level that plays a role in addressing strategic issues of tourism development. The local government is the main player in the development of this area, especially in terms of managing the attractiveness and fostering the community around the leading tourism destination areas. Subang Regency is one of the tourism destinations and development areas in West Java Province which has various potential tourism resources, from natural attractions, man-made tourist attractions, and cultural tourism attractions which are supported by natural environmental conditions, socio-culture, availability of facilities and accessibility that can support tourism activities, one of which is tourism in Subang Regency. Furthermore, the results of the research also show several substances regarding the Tourism Destination Development Strategy, seen from: 1) Development of Objective Strategy Formulations needs to be directed at strengthening the thematic of each area to become the strength / attractiveness of each region and strengthening Human Resources (HR) specifically . This includes strengthening the concept and understanding of tourism; 1) Development of a Model Formulation Strategy needs to be carried out through the following models: Nature Tourism, Wildlife Tourism and Cultural Tourism; 3) The development of a Public Participation Implementation Strategy needs to be directed into action through the development of collaborative programs, budgets, and Penta helix governance to support the tourism awareness movement needs to be driven by the following elements: Attractions: nature, art performances, culture; Amenities (supporting facilities): hotels, restaurants, souvenirs, road guide toilets, etc. .; and Access (information, and transportation). The development of a World Class Tourism Promotion Strategy includes attention to the criteria for developing World Class Tourist Destinations including: 1) Aspects of the Business Environment; 2) Aspects of Tourism Policy; 3) Infrastructure Aspects; 4) Wealth Aspects of Natural and Cultural Resources.