THE DEVELOPMENTOF TRADITIONAL RICE AGROTOURISM AS A MEDIAOF AGROBUSINESS SOCIALIZATION IN INDONESIA
Indonesia is an agrarian country withthe second number of biodiversity in the world after Brazil. But some of it disappeared as a development effect. The purpose of this article is to look at the existence of traditional rice farming culture and its solutions in Indonesia. The theory for reading data is the thoughtof Foucault (1977) about power with qualitative descriptive methods. The technique of filtering primary data didthrough observation, interviews, and secondary data through documents. The resultof the studyis for 50 yearsthe knowledge of traditional rice farmingthat suitable with the natureis in contestation with knowledge of farming with synthetic chemicals (inorganic)material. A small number of farmers are able to play power and maintain traditional farming culture. This research has policy implications: Traditional rice farming can be expanded and developed for traditional rice agro-tourism and as a mediafor socializing farming methods for millennial generation, farming culture in harmony to nature, conservation of biological resources towards healthy and independent farmers.