APPLYING GRID ACTION OF BLUE OCEAN STRATEGY TO BUSINESS MODEL CANVAS : AN INNOVATION OF BUSINESS MODEL FOR UNIVERSITY BUSINESS INCUBATOR IN WEST JAVA

Abstract

Business Model Innovation needs to be done by various business entities today because of increasingly intense market competition.West Java is a province in Indonesia which has a large number of Micro-Small-Medium Enterprises (MSMEs). In its development, these MSMEs face various obstacles in terms of human, financial, and market resources. Some business incubator appears to help MSMEs' problems, which owned by state enterprises, private companies, government institutions, and higher education institutions. Business incubators, as developers or accelerators for MSMEs, must become a knowledge park and innovation center to foster and develop MSMEs. The incubator Business must be equipped with a business model as their tools to assist their tenants. This paper will describe the process of applying the grid action of Blue Ocean Strategy by business incubators of universities in West Java to produce new canvas business model innovations that can be applied by them.