DIGITAL MARKETING LITERACY FOR MARGINALIZED SOCIETY TO IMPROVE SOCIETY’S ECONOMIC EMPOWERMENT

Sri Nurhayati; Muhammad Iqbal Fasa; Roymon Panjaitan; Dian Indriyani; Rizal Mochammad Fadlyansyah

Sri Nurhayati Community Education PostgraduateDepartment,IKIP Siliwangi, Cimahi, Indonesia
Muhammad Iqbal Fasa Universitas Islam Negeri Raden Intan, Lampung, Indonesia
Roymon Panjaitan Sekolah Tinggi Elektronika dan Komputer PAT, Semarang, Indonesia
Dian Indriyani National Institution of Public Administration, Bogor, Indonesia
Rizal Mochammad Fadlyansyah Community Education PostgraduateDepartment,IKIP Siliwangi, Cimahi, Indonesia

Keywords: Digital Marketing Literacy, Marginalized Society, Economic Empowerment

Abstract

Corona bombarded not only the decline in the level of public health but the wheels of the economy in free fall. The case of COVID in Indonesia has afatal impact on budget cuts for all APBNs, dismissal of employees, closure of offices, campuses, schools, shops, and economic activities of MSMEs which causes poverty and unemployment to increase. This research tries to offer a solution to the economic problems faced by marginal people because they are confronted by the COVID phenomenon. Method This study uses a qualitative method, using a literature study by describing and analyzing data that has occurred since the co-video was present in Indonesia. Various references relating to this matter are discussed thoroughly. Finally, in this paper, the researcher tries to offer a digital literacy model for marginal people to increase community empowerment.