SOCIAL DIMENSION FORCE TOWARDS HEALTH TOURISM INITIATIVE IN TAMANSARI VILLAGE BANYUWANGI

Abstract

The tourism industry wields significant influence over the local economy. Yet, mass tourism and overcrowded destinations can have negative effects on the environment, culture, and communities. The World Tourism Organization (WTO) has championed the concept of Sustainable Tourism Development (STD) to champion eco-friendly practices. This approach encompasses bolstering local communities and advocating for top-tier tourism experiences. By delving into on-site research and engaging in extensive discussions with key stakeholders in Tamansari Village, Banyuwangi, Indonesia, this article investigates qualitatively using Driving Force, Pressures, State, Impacts, and Responses (DPSIR) method, especially the Social Force the social dynamics underlying the increasing trend of health tourism in the area. The findings shed light on the discordant interests and divergent viewpoints among various interest groups, emphasizing the imperative need for mutual alignment among tourists, tourism enterprises, local inhabitants, and government entities to pave the way for successful health tourism initiatives.