EXPLORING THE INTERSECTION OF SOCIAL MEDIA UTILIZATION AND PUBLIC POLICY:GLOBAL PERSPECTIVES

Abstract

This paper investigates the intricate relationship between social media utilization and public policy, offering a comprehensive analysis from a global perspective. Social media platforms have become integral tools for communication, information dissemination, and public engagement. In recent years, their influence on shaping public opinion and impacting policymaking processes has significantly increased. This study examines various ways in which social media is used in the realm of public policy, exploring both the challenges and opportunities it presents. Through a review of literature and current case studies, this paper highlights key trends, emerging issues, and best practices observed in different regions of the world. Furthermore, it investigates the role of social media in facilitating citizen participation, enhancing government transparency, and influencing policy outcomes. By presenting diverse global perspectives, this research contributes to a deeper understanding of the complex dynamics between social media and public policy, shedding light on implications for policymakers, practitioners, and researchers.