INTERACTIONS OF PEER GROUP AND CELEBRITY WORSHIP WITH IMITATION BEHAVIOR KPOP FANS

Abstract

The rapid development of technology in Indonesia affects various aspects of human life. This development has been driven by the impact of globalization, making it easier for foreign cultures to enter the country, one form of which is the existence of K-Popers or a large community of K-Pop fans. This triggers imitation behavior from K-Popers towards their fans. For this reason, this study aims to analyze the description of interactions of peer group and celebrity worship with imitation behavior in adolescent K-Pop fans and analyze the relationship between interactions of peer group and celebrity worship with imitation behavior in adolescent K-Pop fans. This study uses quantitative methods and correlational design.The subject in this study is K-pop Fans adolescents in Bekasi. The istrument in this study use a imitation behavior scale, interactions of peer group scale and celebrity worship scale. Data collection techniques through interviews and the use of psychological scales. The results in this study are that there is a relationship between interactions of peer group and celebrity worship with imitation behavior and there is a significant influence between interactions of peer group and celebrity worship with imitation behavior.