ANALYSIS OF LOGISTICS SERVICE EFFICIENCY IN THE SUPPLY CHAIN OF POS INDONESIA IN DIGITAL ERA THROUGH THE IMPLEMENTATION OF ROBOTIC SORTING MACHINES

Abstract

Digital transformation is a key factor in improving service quality in the modern era. Agile Leadership and Logistics competency are believed to play a crucial role in supporting the success of digital transformation, which ultimately impacts service quality. This study aims to analyze the influence of Agile Leadership and Logistics competency on Digital Transformation and its impact on service quality. The method used is quantitative with multiple linear regression analysis techniques, where data was collected through a survey of employees in the delivery service sector. The results of the study indicate that Agile Leadership and Logistics competency have a positive and significant effect on Digital Transformation. In addition, Digital Transformation has been shown to contribute significantly to improving service quality. These findings are in line with previous studies that emphasize the importance of adaptive leadership and digital skills in accelerating innovation and operational efficiency. The conclusion of this study emphasizes the need for companies to improve agile leadership, strengthen employee logistics competencies, and optimize digital transformation strategies to improve competitiveness and business performance.