ENHANCING THE CREATIVITY OF WOMEN ENTREPRENEURS IN ENTREPRENEURSHIP DEVELOPMENT THROUGH PROJECT-BASED TRAINING IN KERENG BANGKIRAI VILLAGE, PALANGKA RAYA

Abstract

Training plays a crucial role in improving business capacity, particularly for women entrepreneurs who often face limited access to information, technology, and personal development. This study aims to examine the effect of skills-based and creativity-based entrepreneurship training on improving the businesses of women entrepreneurs in Kereng Bangkirai Village, Palangka Raya. A descriptive approach was used, employing observation, interviews, and pre- and post-tests on 30 participants. The results indicate that the training significantly improved managerial understanding, production capabilities, and digital marketing strategies. Eighty-seven percent of participants demonstrated improved skills, and 70% began implementing the training findings in their businesses. The training also fostered self-confidence and creativity in creating innovative products. These findings suggest that practical, contextual, and project-based training can be an effective empowerment tool for women entrepreneurs, strengthening their competitiveness and business sustainability. This study recommends continuing the training through business mentoring and networking among women entrepreneurs.