THE ROLE OF KNOWLEDGE SHARING AND COMPETENCE IN IMPROVING THE PERFORMANCE OF RATTAN BAG CRAFT MSMES IN PALANGKA RAYA

Abstract

This study aims to explore the influence of knowledge sharing and competence on the performance of rattan bag SMEs in Palangka Raya through a qualitative approach with a case study design. Data were collected using in-depth interviews, participatory observation, and documentation involving SME actors, business assistants, and supporting institutions. The findings indicate that knowledge sharing, although mostly conducted informally, has played a significant role in improving innovation, market access, and adaptability to market changes. Meanwhile, competence, both technical and managerial, contributes directly to product quality, production efficiency, and business sustainability. The interaction between knowledge sharing and competence creates a collaborative environment that supports continuous learning and growth. Strengthening both aspects is crucial for enhancing the competitiveness and long-term performance of local rattan-based creative industries.