THE INFLUENCE OF HALAL CERTIFICATION AND QUALITY CULTURE ON OPERATIONAL PERFORMANCE MEDIATED BY ISO 9001:2015 QMS IN AN EXPORT-IMPORT COMPANY

Abstract

This study aims to examine the influence of halal certification and quality culture on operational performance, with the ISO 9001:2015 quality management system serving as a mediating variable, using an export import company that located in Cikarang Industrial Estate as research object. A quantitative approach with a causal associative design was employed, involving a sample of 65 employees. Data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS 4 software. The analysis included assessments of loading factors, average variance extracted (AVE), discriminant validity (using the Fornell- Larcker criterion), Cronbach’s alpha, composite reliability, model fit, coefficient of determination (R²), hypothesis testing, and effect size (f²). The findings reveal that operational performance is more strongly and directly influenced by halal certification and quality culture than through the indirect path mediated by the ISO 9001:2015 quality management system. These results suggest that while the ISO system contributes positively, the direct effects of organizational culture and certification practices play a more substantial role. Based on these insights, it is recommended that the company reinforce its quality management system and cultivate a sustainable quality culture. Doing so may enhance operational consistency and improve overall quality performance.