DIGITAL MARKETING STRATEGY OPTIMAZATION TO BOOST SALES REVENUE DURING PANDEMIC COVID-19 AT PT. SW INDONESIA

Abstract

The COVID-19 pandemic has ravaged the life and economy of the world, including Indonesia. United States, South Korea, Japan, and Singapore economies contracted 2.9 percent, 1.6 percent, 1.6 percent, and 5.8 percent in Q3 2020 YoY. The Indonesian economy also contracted 3.5 percent YoY in the third quarter of 2020. Entrepreneurs racked their brains to implement the best strategy to lead the company to continue to run and survive the shocks of the Covid 19 storm. The business strategy to increase sales revenue by optimizing Digital Marketing is one of the strategic choices taken by PT. SW Indonesia to increase sales revenue. This study aims to explore detail about marketing strategies by optimizing digital marketing to increase sales revenue. This qualitative descriptive research uses observation and interview methods. Five important informants selected to obtain prominent information and data. This study succeeded in finding novelty in detail about digital marketing involvement to increase sales revenue, namely marketing costs, product quality and visual creativity. If the company competently manages those three prominent aspects precisely, the company will win the competition in the e-commerce business.  In the end, the company will increase sales revenue with easy. Several studies only examine the usefulness of digital marketing but do not examine how to increase sales revenue by optimizing digital marketing in more detail. This study succeeded in finding novelty in more detail related to digital marketing involvement to increase sales revenue, namely marketing costs, product quality, and visual creativity.