THE CONCEPT OF RURAL TOURISM RECOVERY PASCA COVID-19, KERTOSARI VILLAGE, PURWOSARI SUB-DISTRICT, PASURUAN REGENCY, INDONESIA

Abstract

Tourism has an important role and is significant to economic growth, especially through increasing foreign exchange, providing job opportunities, and participating in improving infrastructure, encouraging betterment of facilities, especially public facilities and local businesses. In recent years, alternative tourism such as rural tourism has grown more favorable as tourist destinations. Nonetheless, rural tourism growth is impeded by the Covid-19 pandemic in early 2020 that massively hampered, even stopped various activities including the tourism sector, and massively overhauled the entire social order and way of life. One village that has great potential for rural tourism is Kertosari Village, Purwosari district, Pasuruan Regency, Indonesia which experiences a screeching halt in the tourism sector. The purpose of this research is to formulate the concept of developing Kertosari rural tourism during and post Covid-19 period by creating a recovery concept for rural tourism. This study uses a qualitative descriptive approach to describe the potential of rural tourism and then analyzes the role of stakeholders to identify the type of tourism developed. The next step is by applying the concept of tourism adaptation in the Covid situation using standard health protocols, and finally to concept a travel pattern through network analysis and linkage system. Thus, it will formulate the concept of developing Kertosari rural tourism that is adaptive during and after the Covid-19 period