FEASIBILITY ANALYSIS OF FLOWER ENTREPRENEURSHIP REVIEWED FROM THE ASPECTS OF ENVIRONMENT, DIGITAL MARKETING AND BUSINESS COMMUNICATION IN PANYAIRAN STREET, CIHIDENG VILLAGE, PARONPONG DISTRICT, WEST BANDUNG REGENCY

Yuyun  Yuniarsih; Muhammad  Dadi Priadi; H.  Muchsin al-Fikri; Witri  Cahyati; Ridwan  Tho At Firdaus; Silsi  Sabila

Yuyun Yuniarsih School Of Social and Polotical Science, Sangga Buana University, Bandung
Muhammad Dadi Priadi School Of Social and Polotical Science, Sangga Buana University, Bandung
H. Muchsin al-Fikri School Of Social and Polotical Science, Sangga Buana University, Bandung
Witri Cahyati School Of Social and Polotical Science, Sangga Buana University, Bandung
Ridwan Tho At Firdaus School Of Social and Polotical Science, Sangga Buana University, Bandung
Silsi Sabila School Of Social and Polotical Science, Sangga Buana University, Bandung

Keywords: entrepreneurial eligibility, feasibility aspect

Abstract

A business feasibility study is an activity that analyzes in depth and complete an activity or business to be executed, to determine the appropriate Whether or not a business or activity run. A business feasibility study is needed to get a picture of the possibility of a business to run. This study aims to determine whether flower entrepreneurs which is located in Cihideng Village, Paronpong District, West Bandung Regency, is implemented or not. Every aspect that becomes an indicator in a business feasibility study must meet certain standards, but the assessment is not only done on one aspect only. Assessment to decide eligibility must be based on several aspects. The analytical method used in this study is a description research method based on Aspects of the Business Feasibility Study, namely those viewed from the Environmental Aspects, Digital Marketing Aspects and Business Communication Aspects.