ANALYZING THE PHENOMENON OF POPULISM IN THE ERA OF SOCIALMEDIA IN THE POLITICAL CONTEXT: SYSTEMATIC REVIEW STUDY

Abstract

Social media platforms have facilitated the process of political communication. Social networking has become one of the preferred communicative tools for political populist groups because social media is considered effective for spreading their popular narratives. It illustrates that the idea of technology supports certain populist strategies. In today's digital media era, the ability to access information quickly and widely has increased political participation, spread views on populism and made it easier to spread populist ideas through Twitter, Facebook, Tiktok, and YouTube. The purpose of writing this article is to provide an overview of several studies that have been conducted to analyze the phenomenon of populism and will provide a broader perspective on the phenomenon of political populism in the Social Media Era. This article uses the Systematic Review method which consists of searching for articles through SAGE Journal, Google Scholar, and Taylor & Francis Online, determining inclusion criteria and compiling the focus of the studies reviewed. The results of this study in describing the role of digital media in influencing the development and spread of political populism in Indonesia that social media is used as a tool to build personal branding and build social narratives that seem to defend the community this is done in order to gain public sympathy. Characteristics and strategies used by populist leaders in utilizing social media to strengthen their political support base. The conclusion of this research is that social media has been used by populist leaders as a tool to influence the development and spread of political populism in Indonesia. Social media has been utilized to build personal branding and construct social narratives that seek to defend society, which allows populists to strengthen their political support base.