THE INTENSITY OF USING TIK TOK SOCIAL MEDIA AND SELF ESTEEM TOWARD SELF CONFIDENCE AMONG STUDENTS IN UNIVERSITAS ISLAM’45

Abstract

This research was conducted to determine the relationship and influence between the intensity of using the Tik Tok Social Media and self-esteem on self-confidence in students of the Islamic University "45" Bekasi. This research is a quantitative research. The research subjects were students of Islamic University "45" Bekasi with a total sample of 358 people. Data collection techniques using observation, interviews, and psychological scales. Data analysis techniques using Rank Spearman and Multiple Linear Regression Analysis. The results of the Spearman rank correlation test show that there is a relationship between the intensity of using the Tik Tok Social Media and self-confidence with the result of a coefficient (r) of r = 0.392 and is declared significant with ). The results of the correlation test of self-esteem and self-confidence are r = 0.110 with a significance of ). There is a significant influence, the variable intensity of using the Tik Tok Social Media is 0.000 ) and the self-esteem variable is 0.724 ) . F value 25.802 ). The R square value obtained is 0.127, meaning that 12.7% of self-confidence is influenced by this factor, while 87.3% is influenced by other factors.