THE INFLUENCE OF FARMER’S CHARACTERISTICS ON FARMERS' BEHAVIOR IN APPLYING HEALTHY RICE CULTIVATION IN EAST LAMPUNG REGENCY
This research aims to knowing the characteristics of farmers in cultivating healthy rice plants that are eco-friendly in East Lampung Regency. This research was conducted in Sub-district of Braja Selebah and Sekampung Udik, East Lampung Regency in November 2022. The population in this research consisted of five farmers groups who received the Healthy Rice Cultivation Area Demonstration Program in 2021. The respondents in this research there are 69 people who were selected using simple random sampling technique with an allocation of the sample proportion. This research uses a survey method with a descriptive-quantitative used non-parametric statistics multiple linear regression test. The results showed that the characteristics of farmers that influenced the behavior of farmers in implementing healthy rice cultivation were education level and cosmopolitan level. Behavior that arises from within a person is certainly influenced by certain factors, especially from within himself which is associated with the characteristics possessed by a person so that the higher the level of education and cosmopolitan a person, the higher the level of behavior to do something.