Prosiding ICSMR

BRANDING STRATEGY FOR TOURISM DESTINATION IN SEMARANG CITY

Marhanani Tri Astuti — Tue, 17 Mar 2020 00:00:00 +0700

The development of tourism becomes an interesting thing with the increasing welfare of the community, the tendency of tourism to be one part of the lifestyle (lifestyle), so that tourism becomes one of the basic needs in addition to clothing and food. In connection with the development of global tourism in Indonesia following the progress in the field of telecommunications, information technology and transformation known as the 4T revolution, namely: Transportation, Telecommunication, Trade and Tourism.

In order to progress in the 4T field, marketing efforts to promote tourism through tourism destination branding strategies. In connection with this the Ministry of Tourism's efforts by issuing a Minister of Tourism Decree Number KM.38 / UM.001 / MP / 2017 concerning the 10 (ten) Branding Logo of Indonesia's Tourism Destinations. The government has set the branding logo for Bali, Bandung, Banyuwangi, Jakarta, Bunaken-Wakatobi-Raja Ampat, Yogyakarta-Solo-Semarang, Lombok, Makasar, Medan, Riau Islands tourism destinations.

The Semarang City Government seeks to elevate the potential and uniqueness of the city of Semarang with a variety of strategies through culinary tourism destination branding programs associated with marketing communications related to the tourism sector. Branding Strategy makes the Semarang City brand, which can provide memories and easy to remember. This can be realized if the value of a city is packaged into a brand whose results can meet the expectations of the community, in accordance with the actual conditions of the city.

The research method used is descriptive qualitative with SWOT analysis. Data collection techniques with interviews. Secondary data were obtained from the Semarang Local Government official website and other documents (statistics).

The conclusion of the branding strategy associated with communication includes the primary communication of the City of Semarang city branding involving the Semarang City Culture and Tourism Office, Semarang Tourism Official, and supported by academics, researchers, the tourism industry.

Secondary communication is related to the efforts and policies taken by the Semarang City Culture and Tourism Office in marketing city branding.

Tertiary communication consists of community response to the branding of Semarang as a culinary tourism destination, media responses to the branding of Semarang City,

Suggestions need to be strategically planned and institutional

Differences In Drives Of Online Shopping Intention Between Young And Middle-Aged Adult Through The Application Of UTAUT Model And Gender As A Moderation Variable

Femmy, Yudin Wahyudin, Dudi Awalludin, Darya — Sat, 01 Aug 2020 00:00:00 +0700

The use of the internet by middle-aged people has recently shown a substantial and massive increase thus brewing an interest in middle-aged internet users to be considered as a potential market in the era of trade that utilizes technology. However, there are hardly any research that focuses on consumers in this age range; researchers still prioritize the market of young adult as they are considered as the most active and engaged internet users. Based on this explanation, this research was conducted to examine and understand the driving factors that affect the intention of middle-aged consumers to shop online and to bridge the gap between researches available and the market’s interest in middle-aged people as online consumers. This research integrates the Unified Theory of Acceptance and Use of Technology (UTAUT) as a drive factor by comparing young to middle-aged consumers and gender moderation. Through the use of Partial Least Squares-Structural Equation Modeling, the findings show that the main factor that drives middle-aged people’s intention in shopping online is Social Influence while among young adults, the drive is coming from Performance Expectation. The findings also show that gender difference does not affect the driving factors in the two groups.

Effect of Liquidity, Leverage, and Profitability on Consumption Company Hedging on Companies Listed on the Indonesia Stock Exchange from 2012-2018

Gwyneth H. L. Limbong, Francis M. Hutabarat — Sun, 29 Mar 2020 00:00:00 +0700

The regulation on currency hedging is applied to help investor protect their investment in the stock market against the possible decline of the rupiah. It is interesting also for investor to look at factor that can fact hedging decision. This research uses associative design with analysis in the consumption sector companies listed on the Indonesia Stock Exchange with the object of research was the hedging decision of 31 consumption sector companies consisting of 13 food and beverage companies, 4 cigarette companies, 7 pharmaceutical companies, 4 cosmetic & household goods companies, 3 home appliance companies for the period 2012-2018 with a total of 217 research samples. The method in this study uses a non-participant observation method with logistic regression analysis techniques using SPSS vs.21 software. The study states that liquidity, leverage, and profitability bring affects through hedging decision. Therefore, it is expected for decision maker in the company to make their hedging decision based on financial condition in the company such as liquidity, leverage, and profitability.

The Effect of Work Motivation and Work Discipline Toward The Performance of Toma District Officers at South Nias

Ade Ermi, Martiman S. Sarumaha — Sun, 29 Mar 2020 00:00:00 +0700

Work motivation and work discipline are factors that must be given special attention in the staffing system in each government organization. With work motivation and work discipline that employees have will improve employee performance. This study aims to determine the effect of work motivation and work discipline on the performance of employees of the Toma sub-district office in South Nias Regency. This type of research is an quantitative study with 30 employees as respondents, data collection is done through questionnaires. The method used is a multiple regression analysis method that was applied through the SPSS 15.0 program. The results show that work motivation and work discipline have a positive and significant effect on employee performance. This means that the higher the work motivation and work discipline of employees, the higher the performance produced by employees. With the discipline of work makes employees obedient to organizational regulations, the working atmosphere becomes orderly and orderly so that employees can carry out their work to the maximum and produce satisfactory performance. The leader should be a driver of employee morale and always cultivate the attitude of the work discipline by managing the organization effectively and efficiently through maximum employee motivation and supervision of violations of work discipline laws.

Community Participation in Utilization of Village Funds on Empowerment of Islamic Communities in East Lampung District

Muhamad Rudi Wijaya, M. Bahri Ghazali, Sonhaji, Heni Noviarita — Sun, 29 Mar 2020 00:00:00 +0700

Community participation as one of social capital in development plays an important role in community decision making by the village government together with the community. The purpose of this research is to know, study and analyze the community participation and empowerment in utilizing village funds.

This research was conducted using qualitative, descriptive analysis methods. The sources of informant data in this study were the Village Government and the Community as subjects and objects in community empowerment, as well as BPS data and other sources that support research. Data collection methods using interviews, and settings.

The results showed that community participation in the implementation of village fund utilization program was carried out in several stages, the first is the Program of Planning stage that included the Village Deliberation (MusDus), the Formation of the RPJMDes, the Formation of the RKPDes, the Formation of the Local Budget, the Second is the Implementation included the formation of an activity in implementing committee (TPK), and the third evaluation. Community empowerment includes several fields, namely Education, Health, Technology, Social and Economic Improvement, Government Institution Improvement. Empowerment programs carried out in East Lampung Regency, especially in Labuhan Ratu Baru Village and Purwodadi Mekar Village. In their implementation, involving the community in making policies in the program is important, but not many of them have not fully derived their aspirations from the community. Thus the need of community awareness and village government to engage each other and involve the village development.

Poverty Reduction Strategy in Jakarta

Ika Widiastuti — Sun, 29 Mar 2020 00:00:00 +0700

The background of this research is that the economic problems that are being faced by Indonesia, especially in Jakarta, are poverty and inequality. Poverty can be defined as material shortages, social needs, lack of adequate income and wealth. The purpose of this paper is: (1) to find out and discuss Poverty Alleviation strategies, (2) gather information and develop the concept of poverty. The method of this type of research is qualitative research, the data collection techniques using literature study. The conclusion of this paper is (1) Jakarta to date has not been Able to Overcome the problem of poverty Because The large percentage of poor people in Jakarta in September 2017 Reached 3.78 percent Compared to March 2017 is 3.77%. (2) the problem of poverty is very complex. For this reason, the role of the government in reducing poverty needs support from all parties, so that all programs are right on target. (3) To reduce the amount of poverty, it is Necessary to have jobs that must be Increased, Facilitate community access to public services, help the poor by honing Reviews their skills.

The Effect Of The Roa, Audit Committee, and The Company Size on Tax Avoidance (Metal and The Like) Listed on Indonesia Stock Exchange (Idx) Period 2014 - 2018

Ai Hendrani, Novi Uliarta Hasibuan, Dihin Septyanto — Sun, 29 Mar 2020 00:00:00 +0700

This study examines the effect of return on assets, audit committees, company size on tax avoidance in manufacturing companies of the metal sub-sector and the like that are listed on the Indonesia Stock Exchange (IDX). Period research used five years, namely 2014-2018 period. The research population includes all manufacturing sectors of metal and the like sub-sectors that are listed on the Indonesia Stock Exchange in the period 2014 - 2018. The sampling technique uses purposive sampling technique. This study has 70 samples from 14 companies. The type of data used is secondary data obtained from the Indonesia Stock Exchange website. The data analysis method used is multiple regression analysis with SPSS version 21. The results of the study show that the audit committee has a significant effect on tax avoidance, the results of this study indicate that the audit committee is able to correct management errors that carry out tax evasion While the return on assets does not affect tax avoidance, these results indicate the higher the ROA, the practice of tax avoidance is lower, even tax avoidance does not occur. Likewise, company size does not affect tax avoidance, this result is not in accordance with the theoretical basis which states that a larger company size will be more guaranteed to have easier access to tax avoidance. The results of this study can be used as a reference for management and stakeholders in terms of tax avoidance policies, because the lower the level of tax avoidance carried out by the company will have a good impact on the quality of the company,

The Influence of Inflation and Economic Growth onUnemployment Rates in Indonesia: 2001-2017 Periods

Dwi Mahroji, Selviani — Wed, 26 Aug 2020 09:45:30 +0700

Unemployment is one of the economic problems faced by every country not unless forIndonesia. Lackof income causes unemployment to reduce their consumptionexpenditure which causes a decrease in the level of prosperity and welfare. Prolongedunemployment can also have adverse psychological effects on the unemployed and theirfamilies. Unemployment rates that are too high can cause political and social securitychaos that disrupt economic growth and development. The purpose of this study is toanalyze the effects of inflation and economic growth on unemployment in Indonesia(period 2001-2017). The method is used the method of multiple linear regression(ordinary least squares) using time series data from 2001-2017. The software used toprocess data is the Eviews 6. The results of multiple linear regression analysis indicatethat inflation has a positive effect on the unemployment rate in Indonesia in the period2001-2017. In other words, if inflation rises in value, it will increase the amount of theunemployment rate. While economic growth has a negative effect on the unemploymentrate in Indonesia in the period 2001-2017. In other words, if economic growth rises invalue, it will reduce the unemployment rate.

The Role of Accessibility for Agricultural Development in Kampung Cicayur, Desa Cimenyan, Bandung District

Dudi Hendra Fachrudin — Wed, 26 Aug 2020 09:51:18 +0700

In rural areas, accessibility (which is characterized by the presence of roads, transportation, topography, distance, time and cost) is one factor that can stimulate the growth of agricultural development (in this case characterized by the presence of markets, technology, information, production facilities and capital) . Several studies have been carried out to see the extent of the relationship between transportation and accessibility, and the effect of accessibility on the socioeconomic characteristics of rural communities. And the results of the study stated that transportation affects agricultural development and accessibility affects the socioeconomic characteristics of rural communities. For this reason, the authors are interested in examining the extent of the effect of accessibility on agricultural development. The purpose of this study is to find out how the role of accessibility to agricultural development is and to outline the factors that influence agricultural development in Kampung Cicayur, Cimenyan Village, Bandung regency. The research approach used is a quantitative research approach. The analytical method used in this study is a simple regression analysis. Based on the results of the analysis it can be concluded that accessibility with indicators of the road network, transportation, topography, distance, time and cost affect the development of agriculture which has market, technology, information, production facilities and capital indicators. The influence is 59.9% or moderate category, and the rest is still quite large (40.1%) is another variable or factor that also affects agricultural development. These variables or other factors can be used as further research plans.

Policy Networks and Industrial Revolution4.0: Paradigm Shift from Government to Governance

Sait Abdullah, PhD — Thu, 27 Aug 2020 10:34:41 +0700

Since first enacted by the Indonesian government, industrial revolution 4.0. has beenidentical with technological revolution. This revolution is linked with several aspectsof popular technological development such as internet of things, artificial intelligence,human–machine interface, robotic technology as well as 3D printing. However, themost important factor beyond technology is a paradigm change. This aspect is missingin current issue. A new form of governing is required for the government’ readinessto enter into a new industrial revolution. Thus, change is required and itscharacterized by a paradigm shift from government to governance, from single actorsto multiple actors. The question is what form of governance, why and how it works?To fill in the gaps, policy networks is essential for building a new form of governancein the industrial revolution era. It is because in the reform era, there is no single anddominant actor who independently manage policy process. In fact, with very limitedresources, actors and institutions are interdependent. Networking across divers actorseither local, national or even international can improve the quality of public policymaking process as well as implementation process.

Analysis Marketing Strategy of Coffee Luwak Cikole: A Case Study

Satim Hamid — Thu, 27 Aug 2020 10:39:51 +0700

This research is the result of a survey in the coffee luwak Cikole LembangBandung production house that produces luwak coffee from beans which are firsteaten by mongoose animals. the purpose of this research is to deeply understand theprocess of implementing marketing and developing marketing strategies. The researchmethod used is qualitative with field survey techniques. the results of the researchshow about the marketing process of Cikole Luwak coffee through several marketingprocesses including through product variables, price, promotion and distribution. Themarketing process is carried out mostly through word of mouth and publicationsthrough social media sites such as WhatsApp, Facebook and other social media.problem analysis developed from observations using a SWOT analysis faced by CV.Kopi Luwak Cikole as a local business actor in the coffee industry

The Social Impacts of Public Transportation in Surabaya

Tri Prasetijowati, Ismail, Fitri Ambarwati — Thu, 27 Aug 2020 10:47:06 +0700

This research aims to describe the social impacts of public transportation in the city ofSurabaya. The type of research used is descriptive research with a qualitative approach.Research informants consisted of the Surabaya City Transportation Agency (Dishub), theOrganization of National Motorized Transportation Companies on the Highway(Organda). Data collection techniques used in the form of observation, interviews, anddocumentation. Data analysis is done by collecting data, reducing data, presenting data,and drawing conclusions. The results showed that the implementation of publictransportation in Surabaya City was transparent, several types of transportation wereaccountable, public transportation was sustainable transportation, the communityparticipated in its management, the benefits were felt by passengers, it was effective andefficient in government development, interdependence, and did empowerment ofresources. While the driving factors are economically, operationally and psychologically.Barriers to busy hours are hard to come by and schedules are not appropriate, routes andschedules are fixed, comfort is lacking, and some transportation is difficult to use fordisabled people, the elderly, toddlers, and passengers who carry large or large items. Thesocial impacts felt by the people of Surabaya are positive, such as tying social welfare,increasing social communication to the community, reducing consumptive culturetowards personal transportation. While the negative social impact is the emergence ofsocial conflict.

The Influence of Entrepreneurship Subjects,Entrepreneurial Motivation, Family Support for Entrepreneurial Decision Making in Pusmanu Polytechnic Office Administration Students

Aria Mulyapradana, Ary Dwi Anjarini — Thu, 27 Aug 2020 10:53:20 +0700

Based on the 2015-2024 population projection from the 2015 inter-census populationsurvey (Supas) the population growth of Indonesia until 2020 will reach 269.6 millionpeople consisting of 135.34 million men and 134.27 women. A total of 66.07 millionpeople fall into the category of unproductive age (0-4 years), 185.34 million areproductive age groups (15-64 years) and as many as 18.2 million people are alreadyunproductive age population. Based on these data, the rapid population growth andthe increasing number of workers must be balanced with the number of available jobs,one solution that can help the number of available jobs is by entrepreneurship and canreduce the unemployment rate, so that the support of factors the underlying factors ofentrepreneurship interest must be raised, namely the knowledge of entrepreneurshipsubjects, entrepreneurship motivation, and support from the family. For this reason, astudy was conducted on students at the Pusmanu Polytechnic Office AdministrationStudy Program to find out how far they had entrepreneurial decisions with these threefactors. Methods of data collection using questionnaires and using quantitativeanalysis using SPSS. Based on a questionnaire from 50 respondents, the results showthat entrepreneurship subjects have a significance value of 0.117, which means thereis no significant effect of entrepreneurship subjects on entrepreneurial decisionmaking, while the significance value of entrepreneurship motivation variable is 0,000because the Sig. 0,000 <probability 0.05 which means that there is a significant effectof entrepreneurial motivation on entrepreneurial decision making and the significancevalue of family support variables is 0.023. Which means it has a significant influenceon family support for entrepreneurial decision making.

Culinarity Business Empowerment Ex-Commercial Sex Women Post- Closure Localization Dolly Surabaya

Fierda Nurany, Dewi Amartani, Masyitoh Pratama — Thu, 27 Aug 2020 11:08:55 +0700

The purpose of this research was to determine the community empowerment onwomen ex-commercial sex and affected residents after the closure of localization inthe area Dolly Surabaya. This is because after Dolly in close neighborhood manynight workers who lose their livelihoods. Hand under the auspices of the leadership ofMrs. Tri Rismaharini want to change the negative view of the general public againstDolly area so as to improve the economy and living standards of the ex-commercialsex women. This research uses the approach by Fahrudin that explains there are sevenstages in empowerment. The first stage of engangement, assessment, designing, stageFormulate action plans, and then implementation, evaluation and finaldisanggangement. The method used by descriptive qualitative data collectiontechniques of deep interviews and observations. The results showed thatempowerment has been successfully performed. It is seen from the empowerment ofpreparation done by the Surabaya city government in collaboration with NGOs thatGMH. Then, for the assessment carried out by community leaders with menkajiinterests and passions of the former prostitutes and affected residents to try. Whilealternative planning stage to determine the program of activities do what you want todo, what kind of program and technical implementation. In this case the selectedprogram is a culinary business with this type of program and technicalimplementation Samiler chips with membranding SAMIJALI. Pemformulasian phaseaction by making a proposal by GMH to be aired on TV. The next stage is theimplementation of the program to create a timeline in accordance with the planning sothat implementation is scheduled and easy to implement. Empowerment anddevelopment still needs to be done continu by the Surabaya city government in orderto boost the local economy dolly area. In addition, in order to change the view of thegeneral public become more positive.

Vehicle Registration Online Service at The One-Stop Administration Services Office of South Surabaya

Dewi Amartani, Fierda Nurany, Bimo Hidayatulloh — Thu, 27 Aug 2020 11:19:16 +0700

This study aims to determine the quality of service at the Joint Office of SouthSurabaya Samsat. This is due the service at Samsat Joint Office is currentlyimplementing the STNK Online service. Where online vehicle registration servicesshould be faster and able to accommodate the problems of conventional vehicleregistration services. Besides that with great quality service, it means the customerwould feel satisfied. The theory used according to Zeithhalm, Parasurman and Berrythrough 5 service quality criteria. Namely Tangibles, Reliability, Responsiveness,Assurance and Empathy. This research uses descriptive qualitative research. Byconducting interviews and field observations. The results showed that the quality ofservice at the Samsat Surabaya Joint Office was still of poor quality. This can be seenfrom the lack of reliability and empathy done by the employees in the SamsatSurabaya Joint Office. This is because the service duration is often not in accordancewith the standard so that the quality of service lacks reliability. In addition, employeesat the Samsat Joint Office lack communication with the applicants. So the applicantsfeel a lack of empathy from the employees. Whereas tangibles, responsiveness andassurance have been carried out well by employees at the SAMSAT Surabaya JointOffice. Services between counters are very close together so that it is easier for theapplicant to access services. Then the employees at the SAMSAT Joint Office havegiven the applicant confidence by checking the correct file requirements so as toprovide guarantees to the applicant regarding the truth of the file. Thus, the quality ofemployee services still needs to be improved, especially the online vehicle registrationservice. This improvement can be done through excellent service evaluation andtraining.

The Analysis of Knowledge Management Process on Thesis/Dissertation Management: A Systematic Review

Lila Setiyani, Abdorrakhman Gintings, Abin Syamsudin, Daeng Arifin — Thu, 27 Aug 2020 11:23:31 +0700

Knowledge management is the process of creating, sharing and storing knowledge to be managed as a resource, which can increase values or encourage innovation. This systematic review aims to analyze the state of the art within a literature subject, which is knowledge management process in the management of thesis/dissertation. The systematic review uses the PRISMA (Preferred Reporting Item for Systematic Review and Meta-Analysis) guidelines. This review encompasses 24 literature from various publishers and knowledge management processes in the management of thesis/dissertation. The result reveals that there is a knowledge management process existing in the management of thesis/dissertation despite a little coverage of the three processes in the literature. This systematic review concludes that the management of thesis/dissertation can be identified using the knowledge management concept.

Analyzing Implementation of Environmental Care Characters Through Health-Based School Program

Wawat Srinawati — Thu, 27 Aug 2020 11:27:51 +0700

Health is an important thing in life. This study aims to care for the character of theenvironment through health-based school programs. This research method is aqualitative descriptive research method. The data from this study are the results ofobservations and interviews at Prof. Dr. Moestopo Bogor. Observation techniques areused to obtain data directly. The results and conclusions of this study are (1) thesupporting factors for the application of the value character of environmental care inProf. Dr. Moestopo Bogor, namely schools and teachers have done habituation, whilethe inhibiting factor is the lack of parental cooperation in implementing the characterof caring for the environment at home and student concentration is disturbed if thelearning situation outside the classroom is too crowded, (2) The strategy ofimplementing the character of the value character of caring for the environment ofstudents is applied through self-development programs, integration in subjects, schoolprograms and process development, (3) The role of government agencies in planningand implementing the character of caring for the environment, namely by establishingcooperation.

Effects of Current Ration, Debt to Asset Ratio, and Return to Success on Financial Distress in Indonesia Stock Exchange

Dihin Septyanto, Nadia Figrita Welandasari — Thu, 27 Aug 2020 11:33:34 +0700

This study aims to determine the effect of Current Ratio, Debt to Asset Ratio, andReturn on Assets on the Financial Distress Level (Z-Score Index) on textile andgarment companies listed on the Indonesia Stock Exchange in 2014 – 2018.The population is 17 textile and garment companies.The results showed thecoefficient of determination in the study amounted to 89.5%, while the remaining10.5% is explained by other variables outside the research not included in researchthat can affect the level of financial distress (Z-score index).The results also showed that simultaneously Current Ratio, Debt to Asset, and Returnon Assets significantly influence Financial Distress (Z-Score Index). Partially CurrentRatio has a significant positive effect, meaning that each increase in the value of thecurrent ratio then the magnitude of the Z-score index value also increases so that itwill reduce the level of the company's financial distress. Debt to Asset Ratio has asignificant negative effect, meaning that each increase in the value of debt to assets,the amount of Z-score index value will be reduced so that it will increase the level offinancial distress of the company. Return on Assets has a significant positive effect onFinancial Distress (Z-Score Index), meaning that every increase in the value of returnon assets affects the amount of Z-score index value also increases so that it willreduce the level of financial distress of the company.

Challages and Opportunities Indonesian Human Resources Manajement in Facing The Industrian Revolution 4.0

Ifah Masrifah, SE. MM — Thu, 27 Aug 2020 11:39:42 +0700

The world today has entered the era of the fourth generationIndustrial revolution or commonly called the 4.0 IndustrialRevolution characterized by the increasing connectivity, interactionand development of digital systems, visuals and artificial intelligence.Along with the development of the era, the quality of humanresources becomes very important for Indonesia's success facing theIR 4.0 Era. The purpose of this research is to describe and analysisthe efforts of improving the quality of human resources utilizingopportunities and facing enormous challenges of change. Thisresearch is a study of literature from various sources relating to thedevelopment of the IR 4.0 paradigm. The results of this researchshow that HR factors are key to answering the challenges of the IR4.0 era.

Analyzing Service Excellent Quality Product for The Performance Business Company in Garuda Maintanance Fasility (Study at PT. GMF AeroAsia)

Lili Nursaidah, Indah Kusumawat, Dr. Ida Aryani, SS. MM, Ifah Masrifah — Thu, 27 Aug 2020 11:52:06 +0700

This study aims to explain the influence of innovation and product quality to thebusiness performance of PT. GMF AeroAsia. Either partially or simultaneously(together). In this study, the population and the sample is a consumer of PT. GMFAeroAsia totaling 50 respondents. Using quantitative research and samplingtechniques were used, namely, incidental sampling.The results of this study indicate that partially the innovation and product qualityvariables have a significant positive effect on business performance. Indicated by thevalue of t count > t table (10,149 > 2,010) for the innovation variable and (12,224 >2,010) for the product quality variable with a significance of 0,000. Simultaneouslyinnovation and product quality have

Apprenticeship and Implementation of Corporate Social Responsibility (CSR) of as a Strategy in Corporate Branding

Yuan Badrianto, Muhamad Ekhsan — Thu, 27 Aug 2020 11:58:52 +0700

Apprenticeship is part of a job training system that is organized in an integrated mannerbetween training in training institutions by working directly under the guidance andsupervision of instructors or workers who are more experienced in the production processof goods and / or services in the company, in order to master certain skills or expertise.The apprenticeship aims to increase skills and employment. Corporate SocialResponsibility (CSR) is a government regulation implemented by companies as a form ofresponsibility for the impact of losses suffered by the community, especially onenvironmental damage or in other forms as assistance or support to the community andenvironment.Both Apprenticeship and CSR are part of government regulations that areregulated for the common interest of the public. The purpose of this study is to find outabout the influence of internship and CSR activities carried out by a company whether ithas a positive impact on the environment or society, so as a strategy to increase the brandimage and corporate branding. The methodology in this study is use quantitative methodsin which data obtained from the results of questionnaires and interviews with severalrepresentatives of company leaders, then the data is processed using statistical software.The population and sample of this study involved several companies in EJIP Bekasi, WestJava that were specifically devoted to apprenticeship or CSR so that the data obtainedwould provide an objective to the variables of this study.

The Effect of Micro economic Variables with Interest Rate as Moderating Variables on the Return of Stock Manufacturing Companies in Indonesian Stock Exchange

Herry Hutabarat — Thu, 27 Aug 2020 12:03:15 +0700

Theperiod2014to2018isaverygoodperiodforinvestinginsharesontheIndonesiaStockExchange(IDX).Politicalconditionsarerelativelystableandconducive,supportthebusinessventurestoproducegoodperformanceandintheendprovidehighstockreturns.Fromtheresearchsampleof21manufacturingcompanies(basicandchemicalindustries,variousindustriesandconsumergoodsindustries),todeterminetheeffectofmicroeconomicsonstockreturns,anaveragestockreturn(RTS)was9.5%andthehighestwas140.83%;positiveeconomicvalueadded(EVA)anaverageofRp.497.7billionandthehighestwasRp.3.452billion;operatingcashflow(OCF)anaverageofRp.2.241billion,andthehighestwasRp.1,748billion;earningpershare(EPS)averagedRp.296.25andthehighestwasRp.1,211;returnonequity(ROE)anaverageof14.87%andthehighestis26.40%;returnonrevenue(ROR)withanaverageof9.92%andthehighest32.74%;interest(INT)wasrelativelystablewithanaverageof4.24%.Fromquantitativetesting,todeterminetheeffectofmicroeconomicswiththeindependentvariablesEVA,OCF,EPS,ROEandRORonthedependentvariableRTS;partialtestingisonlytheindependentvariableROEhasasignificanteffectonthedependentvariableRTS.WhilethesimultaneoustestorFtest,theindependentvariablestogether,haveasignificanteffectonthedependentvariablestockreturns(RTS).FurthertestingtodeterminetheeffectofmicroeconomicswithindependentvariablesEVA,OCF,EPS,ROEandRORonthedependentvariableRTS,withmacroeconomicproxybyinterestrates(interest/INT)asamoderatingvariable,onlytheindependentvariableROEtogetherwiththevariablemoderationofINTwhichhasasignificanteffect

The Application of State Ideology in Corporate Strategic Management

Bambang Tri Cahyono, Koes Indrati, Abdul Karim, Agus Yulistiyono — Wed, 09 Sep 2020 11:00:18 +0700

This research tries to find out how big is the relationship between the vision, mission,strategy, tactics, and business of the company in Indonesia with the values containedin State Ideology and how much that connection has advantages over conventionalstrategies that have been carried out by the company. This research is motivatedbythe still low implementation of the State Ideology-based strategy in Indonesia whichis the object of research, especially at the point of implementing thevision of thecompany in incorporating elements ofGodvalues.This study produces findings thatthe value of social justice as a State Ideology-based corporate strategy has a positiveand significant effect on the value of divinity as a corporate strategy with a betacoefficient of0.606 and a coefficient of determination of 0.353. This means that anyincrease in the value ofequity by 1 unit will scale increase divinity value to0.606unit scale.The results of this social justice coefficient explain 35 percent of thevalue of God in the company, while the remaining 65 percent is explained by othervariables outside the regression equation system.The value of social justice that has apositive and significant effect on the value of the one and only divine vision discussedin this study are the company makes an effort to develop the value of social justice forall parties involved that have a positive and significant influence on the vision tobecome a company of God;vision of being a company that upholds diversity;visionof being a company that upholds justice;vision of being a company ofpersonality;vision of being a company of faith;vision of being a charitycompany;vision of being a company that upholds knowledge;vision of being acompany that upholds the truth;the vision of being a company that upholdshonesty;the vision of being a company upholds affection.

Synergy Between Corporate Strategy and State Ideology of Indonesia

Koes Indrati, Bambang Tri Cahyono, Agung Martono — Wed, 09 Sep 2020 11:02:02 +0700

This research is motivatedby the still low implementation of the State Ideology-basedstrategy in Indonesia which is the object of research, especially at the point ofimplementing thevision of the company in incorporating elementsofGodvalues.Based on the above background, this study intends to find out theextent of mutual influence between the factors of conventional strategy, namelyvision, mission, strategy, tactics and effort.Furthermore, this study also discusses theinterplay between the basic values of the State Ideology, namely the values of God,Humanity, Unity, Society, and Social Justice.From these two things, this study triesto combine and compare the effectiveness of both conventional strategy constructsand State Ideology-based strategies. Hypothesis 1 Test Results there is a positive andsignificant influence between the value of the Joint Vision and the JointConventional-State Ideology Corporate Mission.This research resulted in the findingthat the combined vision of the company had a positive and significant effect on thecombined mission of the company with a beta coefficient of0.821and a coefficient ofdetermination of 0.657. This means that each increase in vcombined contents with 1unit of scale will increase the combined mission with 0.821scale units.The results ofthis combined vision coefficient explain 66 percent of the combined mission of thecompany, while the remaining 34 percent are explained by other variables outside thisregression equation system. The combined vision values discussed in this study are acombination of the company's conventional vision and the State Ideology-basedvision, which is the one and only divine vision.the combination of the two forms ofvision produced better results than the partial results.This is due to the merging of thetwo sub-indicators that have the highest value in terms of respondent responses.