THE USE OF TOURISM WEBSITE AS A PROMOTIONAL MEDIUM FOR TOURISM AGENCIES IN KARIMUNJAWA

Abstract

The presence of digitalization, which is growing from year to year, has developed in all sectors, including tourism. This is a challenge for tourism agencies to collaborate between digital media and tourism with the concept of a digital tourism strategy, which can become an opportunity to increase public interest in visiting tourist destinations. This opportunity can be seen from consumer behavior before visiting tourist attractions, by searching for information on websites 1-2 months beforehand. This tourists behavior supports the need of effective strategies for tourism agencies by providing tourism information, content, products, and services that can attract tourists. This research aims to analyze the usage of digital tourism strategies, especially websites as promotional media in Karimunjawa. The method that the researcher used is a qualitative method with a descriptive approach. The researcher made direct observations supported by in-depth interviews and digital media analysis, which is the website. The research results show the website as a promotional media are considered effective in increasing public interest in visiting Karimunjawa tourism. The website not only provides company information but also what potential cusumers needs, such as offers information, travel tips, and other articles. Website as a promotional medium also allows consumers to establish digital interactions by participating in surveys and getting optimal service.