A SYSTEMATIC REVIEW ON MULTI-LEVEL MARKETING STRATEGY IN BUSINESS

  • I Nyoman Budiarta
Keywords: Systematic Review, Multi-level Marketing, Business

Abstract

Multi-Level Marketing also known as Network Marketing is an exceptionally interesting strategy for the distribution of goods and services. Multi-level Marketing is a strategy used by some direct sales companies to sell products and services. The revenue of the company is made from a non-salaried working force who sell the products or services of a company. This strategy spurs the existing members to promote and sell their offerings to other individuals and bring on recruits into the business. The existing members who bring recruits into the business are paid a certain per cent of the sales made by the recruit. In Multi-Level Marketing, payments to the participants are made from 2 revenue streams. The first one is sales commission received directly from selling the product or the service and the second revenue stream is from the wholesale purchases made by the other sellers whom the participant has recruited to also sell the product. This multi-level marketing program involves the use of networks for sales and to recruit new participants. The objective of this review study was to present a systematic review on multilevel marketing strategy in business. To achieve the intended objective of the study, 5 previous published articles were searched on different databases by defining the inclusion and exclusion criteria. The articles that have full text accessed were included in the review. The findings of the study showed that multilevel marketing strategy proved to be good strategy in business.

Author Biography

I Nyoman Budiarta

Program Pascasarjana, Politeknik Pariwisata Batam, Batam, Indonesia

Published
2024-02-24