THE INTEREST OF INDONESIAN TOURIST TOWARDS OTHER ASIAN COUNTRIES: A QUANTITATIVE STUDY OF INTEREST TO TRAVEL AND TOURIST ATTRACTION

Abstract

Indonesia is experiencing a growing number of passionate travelers who are eager to explore destinations beyond their own country's borders. This paper explores the reasons that attract Indonesian tourists to explore different Asian destinations, shedding light on the importance of access, cultural immersion, cost considerations, and currency exchange rates in shaping their travel experiences. This research paper aims to uncover the reasons why Indonesian tourists are drawn to visit various Asian countries. The study is based on data collected using a quantitative approach and descriptive statistical analysis from 183 individuals who had traveled to several Asian countries in the past year. The analysis of data that has been processed portrays factors what motivate Indonesian tourists and what factors they consider when planning their trips, including ease of access to facilities and obtaining information about the countries they visited, interest in understanding the culture of the destination country and actively participating in it. Additionally, the cost of living in the destination country is a critical aspect of their travel considerations. These findings provide valuable insights for both travelers and the tourism industry, offering a basis for well-informed decisions and improved travel experiences in the future.