Analysis of Acceptance of Karawang Responsible Service Application (Tangkar) Using Technology Acceptance Models 3 (TAM 3)

Abstract

Currently, social media plays a very important role for society. Most people even use social media such as Facebook, Instagram, Twitter, etc to convey their aspirations. Tangkar, is the name or term given to the Official Regional Complaint Portal for the Karawang Community. This application was launched on February 22, 2019. This study aims to determine the factors that can influence user intentions, in this case the people of Karawang Regency to use the Tangkar application. The research method used in this research is the Technology Acceptance Models 3 (TAM 3) method. Meanwhile, the data collection method in this study is to use a survey by distributing questionnaires to users of the Tangkar application, namely the people of Karawang Regency. The number of samples in this study were 60 respondents. This study was analyzed using the Structural Equation Model (SEM) with the help of SmartPLS 3 software. The results of this study indicate that the intention to use the Tangkar application is the main factor of respondents using the Tangkar application. The user's intention to use Tangkar application is influenced by the perceived usefulness, ease of use and subjective norms.