COFFEE EDUCATION TOURISM IN GUNUNGKIDUL, YOGYAKARTA: INTEGRATING CREATIVE ECONOMY, CULTURAL HERITAGE, AND SUSTAINABLE TOURISM DEVELOPMENT

Abstract

Coffee is more than an agricultural commodity, it represents cultural identity and serves as a driver of the creative economy. This article examines Katamata Coffee Roastery as a pioneer in developing the concept of coffee education tourism based on local wisdom in Gunungkidul Regency, Indonesia. Employing a qualitative descriptive approach through literature review, document analysis, and field observation, the study reveals that coffee education tourism not only enhances the economic value of Gunungkidul’s Robusta coffee, but also functions as a medium for community empowerment, cultural preservation, and diversification of sustainable tourism. The findings highlight the importance of synergy between coffee, culture, and tourism in strengthening local identity and promoting a community-based creative economy.