SI UNGGUL: TRAINING CURRICULUM FOR ENHANCING INNOVATION CAPACITY AND COMPETITIVENESS OF MSMEs IN PALANGKA RAYA

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the economy of Palangka Raya City, Central Kalimantan. However, their development is hindered by limitations in managerial and entrepreneurial capabilities, including weaknesses in developing business plans and creating innovative products. This issue underscores the urgency of interventions focused on increasing the capacity of MSME human resources.This study aims to design an effective and sustainable training model/platform for MSMEs in Palangka Raya City, specifically focusing on product creativity development and enhancing market appeal. Employing a descriptive qualitative research method, this study will delve into the needs, challenges, and perspectives of MSME actors, and identify the key elements (curriculum, delivery methods, and post-training support) most relevant to the local context. Data will be collected through in-depth interviews with MSME actors, representatives from relevant agencies (Cooperative and SME Office), and academics.The results of this research are expected to yield an applicable and structured training model that not only improves the managerial and business planning skills of MSMEs but also empowers them to produce high-value products capable of competing in a wider market. This training platform is designed as a strategic solution to help MSMEs "step up their class," thereby contributing more optimally to regional economic growth.