THE EFFECT OF DISCOUNT PROMOTIONS AND SHOPPING CONVENIENCE ON REPEAT PURCHASE INTENTION AT HIMAKEUP STORES IN PALANGKA RAYA

Abstract

This study aims to analyze the effect of discount promotions and shopping comfort on repurchase interest at Himakeup stores in Palangka Raya. The background of this study stems from the fact that the store space is quite narrow, especially when the store is offering discount promotions, which affects shopping comfort. This study uses a quantitative approach with partial least square (PLS) analysis technique. The population in this study consists of 97 Himakeup store customers in Palangka Raya. The sampling technique used is purposive sampling. The results show that discount promotions and shopping comfort have a positive and significant effect on repurchase intention.