OPTIMIZING THE SORTING PROCESS THROUGH DELIVERY ACCURACY AND IMPLEMENTATION OF ROBOTIC TECHNOLOGY AN EMPIRICAL STUDY: AT THE POSTAL PROCESSING CENTER OF PT POS INDONESIA (PERSERO)

Abstract

This study aims to analyze the effect of delivery accuracy and the implementation of robotic sorting technology on the optimization of the sorting process at PT Pos Indonesia (Persero). Using quantitative methods and a Partial Least Squares-based Structural Equation Modeling (SEM-PLS) approach, data was obtained from questionnaires distributed to 55 employees at the Postal Processing Center. The results of the study explain that delivery accuracy has a significant and positive impact on the optimization of the sorting process, while the implementation of robotic technology does not have a significant effect. These findings indicate that even though robotic technology has been implemented, optimization has not been fully achieved without the support of improved delivery accuracy. This research provides practical contributions for companies when designing logistics process efficiency strategies through improved operational accuracy and more effective technology evaluation.