STRATEGIC READINESS FOR SUSTAINABLE MSME DEVELOPMENT: INSTITUTIONAL AND COMMUNITY ROLES IN ADVANCING SDGS IN PALANGKA RAYA, INDONESIA

Abstract

Palangka Raya, as a growing city in Central Kalimantan, intensified its commitment to foster MSMEs competitiveness, including how government encourage local products to enter the international markets. In the first week of December of 2025, the government of Palangka Raya announced their collaboration with customs of Palangka Raya to support MSMEs development to go international through exports. Strategic management and MSMEs owner decisions plays a vital role in MSMEs development and increased competitiveness. This short communication article uses a qualitative approach based on reviewing existing literature and was conducted in the context of MSME development in Palangka Raya. The study examines relevant scholarly works and secondary materials, academic journal articles, books, and news sources. The strategic readiness of MSMEs in Palangka Raya shows significant progress toward entering international markets. Many MSMEs’ executants have begun adopting more innovative strategies, including the utilization of digital marketing and product updates to meet international standards. The study concludes that achieving sustainable internationalization of MSMEs in Palangka Raya depends on a balanced approach that combines institutional support, community led efforts, and active strategic planning by the MSMEs themselves. It is essential for MSMEs to continually update their strategies and adapt to market changes, with the hope of achieving long term goals aligned with the SDGs.