The Fifth International Conference on Government Education Management and Tourism + Engineering

MOBILE-ASSISTED LANGUAGE LEARNING WITH ELSA SPEAK: ENHANCING STUDENTS’ ENGLISH PRONUNCIATION THROUGH THE UTILIZATION OF THE ELSA SPEAK AT SMK SPAN MEDAN

Sun, 22 Feb 2026 00:00:00 +0700

This study aimed to examine the impact of the ELSA Speak application on students’ development in English pronunciation. A pre-experimental design was employed, and the research was conducted at SMK Penerbangan Angkasa Nasional (SPAN) in Medan. The participants were 35 third-grade (class 12) students from the Office Automation & Governance (Airport) department. The researchers adopted a quantitative case study approach and selected the participants using purposive sampling. Analysis of the pre-test and post-test results revealed that the ELSA Speak application contributed positively to students’ pronunciation skills. The average post-test score (83.49) exceeded the average pre-test score (77.20), suggesting improvement. The normalized gain (N-gain) score, used to assess the enhancement of scientific process skills and cognitive learning outcomes before and after the intervention, was found to be 5.5. This result indicates that the ELSA Speak application was moderately effective in enhancing students’ English pronunciation skills.

REGRESSION ANALYSIS OF THE EFFECT OF THE JOB TRAINING PROGRAM ON EMPOLYEE PERFORMANCE

Siti Zumrotul Chusna, Aria Mulyapradana — Tue, 24 Feb 2026 00:00:00 +0700

The purpose of this study is to examine how off-the-job training affects employee performance. Training is a crucial investment in human resource development because employee performance is a key factor in organizational success. To effectively achieve organizational goals, hotel leaders must prioritize this aspect. This research used descriptive quantitative methods. Employees of Sharia-compliant hotels in Pekalongan City were the subjects of this study. A census was used, involving 67 employees. After the questionnaire was validated and validated, the data were analyzed using simple linear regression analysis. The results showed that off-the-job training had a significant and positive impact on employee performance. With a positive regression coefficient, the more intensive and effective the off-the-job training, the better the employee performance. In the real world, this study suggests that hotel leaders must continuously improve the quality and quantity of off-the-job training programs as a sustainable way to develop human resources and maintain their competitive advantage.

GAMIFIED LEARNING AND AUDIENCE ENGAGEMENT: A MEDIA COMMUNICATION ANALYSIS OF RUANG GURU'S CLASH OF CHAMPIONS SEASON 2 (2025)3

Suhendra, Feny Selly Pratiwi, Tiara Nesva Laraskana — Tue, 24 Feb 2026 00:00:00 +0700

The integration of edutainment within mass media communication has become a rapidly growing trend in the digital era. This study analyzes the communication strategies and implementation of gamified learning in Ruang Guru’s Clash of Champions Season 2 (2025), a competitive-based digital learning innovation. Using a qualitative descriptive approach combined with content analysis and in-depth interviews with producers, participants, and audiences, this research explores how gamification elements, visual storytelling, and digital interactivity influence audience engagement and perceptions of entertainment-driven learning. The findings reveal that Ruang Guru successfully integrates educational competition with digital storytelling to foster emotional involvement, enhance knowledge retention, and encourage active audience participation. These results highlight that innovative gamified learning strategies in digital platforms can serve as a new model of educational communication in the era of media convergence.

MANAGEMENT MEASUREMENT OF HUMAN CAPITAL DEVELOPMENT IN SD NEGERI 2 TURPUK SIHOTANG KECAMATAN HARIAN, SAMOSIR

Kemala Yudisthira Siregar — Tue, 24 Feb 2026 00:00:00 +0700

This research is interested in carrying out research using dimensions of human capital (Human capital) such as education, competence and work experience as a measurement of teacher human capital development at SD Negeri 2 Turpuk Sihotang, Harian District, Samosir Regency. In this research activity, the subjects of research related to measuring the development of teacher human capital at SD Negeri 2 Turpuk Sihotang, Harian District, Samosir Regency, namely the Principal and Teachers. The data collection technique used in this study was a questionnaire technique and documentation of research subjects. The process of data analysis in qualitative research begins by examining all data collected from various sources, namely from interviews, personal documents, official documents, drawings, photographs and so on that are related to the effectiveness of the principal's leadership on teacher job satisfaction to improve teacher performance. by compiling, connecting and reducing data, presenting data, drawing data conclusions during and after data collection. Based on the data analyzed, measurement of the contribution of Human Capital to the goals of an organization can still be explored further by measuring the value of Human Capital's contribution to salary increases and performance appraisal per teacher. Thus, the approach to measuring the contribution of Human Capital is not only seen from the increase in the class of teachers, but also by looking at approaches to other measurement factors such as the level of education and the level of training of the human capital itself.

THE VALUE OF JAVANESE ETHNIC LEADERSHIP AND ITS RELEVANCE TO THE FUTURE DEVELOPMENT TREND OF EDUCATIONAL ORGANIZATIONS

Silvia Sabatini — Tue, 24 Feb 2026 00:00:00 +0700

Javanese leadership was characterized by a rich culture and traditional Javanese values. Java was one of the tribes in Indonesia that has a strong cultural heritage, including in the field of leadership. In the Javanese tradition, leaders were regarded as figures who were respected and made role models by the community. In Javanese leadership there were several mottos or sentences that were often used. The mottos and sentences described the principles and values espoused in Javanese leadership, which involve humility, wisdom, consensus, concern for the people, and loyalty. Literature study on Javanese leadership was conducted to understand the principles, values, and characteristics of leadership that emerged in Javanese culture. This literature study helped in exploring a deeper understanding of the history, traditions, and worldviews that underlie Javanese leadership. Through the study of literature on Javanese leadership, we could gain deeper insight into the cultural, philosophical, and ethical aspects that underlie leadership in Javanese society. This can make a valuable contribution in the context of sustainable leadership development based on a rich cultural heritage. In the current Merdeka Belajar, the pioneering trend of Javanese leadership by Ki Hajar Dewantara emphasized the importance of continuity in self-development and enthusiasm to motivate others. In the context of education, the motto Ing Ngarsa Sung Tulada, Ing Madya Mangun Karsa, Tut Wuri Handayani could inspire educational leaders to continue to improve the quality of education and inspire all education activists.

ANALYSIS OF TRAINING AND RESOURCE DEVELOPMENT ON TEACHER PERFORMANCE AS PART OF A HUMAN CAPITAL DEVELOPMENT STRATEGY IN ELEMENTARY SCHOOLS 104242 LUBUK PAKAM

Purnama Sari — Tue, 24 Feb 2026 00:00:00 +0700

The increasing development of education in Indonesia has an impact on the need for teachers who are qualified, professional, and have sufficient competence to meet the demands of complex learning. One of the factors that can affect teacher performance is training and development. The purpose of this study was to analyze and describe the effect of human resource training and development on teacher performance as part of the Human Capital development strategy. The research uses a qualitative approach through observation and interviews as well as filling out questionnaires. Based on the results of observations and interviews, data was obtained that training and development had been carried out based on the applicable provisions and regulations. Based on the questionnaire data, it was found that the teacher's performance at SD Negeri 104242 Lubuk Pakam was in the good category. Overall, research shows an increase in teacher performance, communication and interaction between teachers and students is going well. It can be concluded that the application of training and development to teacher performance as part of the human capital development strategy at 104242 Lubuk Pakam Elementary School has been carried out based on the provisions and regulations that apply as a whole and are adapted to the needs and criteria of each subject. This research can be used as a reference in developing the quality of the teaching and learning process so that the expected results can be achieved optimally and create quality graduates by improving teacher performance as human capital.

MAPPING THE IMPACT OF MOBILE LEARNING AND SMART APPS CREATOR–BASED AUTHORING TOOLS IN VOCATIONAL FASHION DESIGN EDUCATION: A SYSTEMATIC LITERATURE REVIEW

Hermia Anata Rahman, Muhammad Akhyar, Sukarmin — Tue, 24 Feb 2026 00:00:00 +0700

This study examines research trends, implementation approaches, and learning impacts of mobile learning and Smart Apps Creator–based authoring tools in vocational fashion design education through a Systematic Literature Review (SLR). Literature searches were conducted across national and international academic databases, resulting in 24 peer-reviewed studies published between 2015 and 2024 that met the inclusion criteria. The review was guided by research questions addressing (1) trends in mobile learning research within vocational education, (2) forms of mobile learning implementation using no-code authoring tools, including Smart Apps Creator, and (3) their reported impacts on student learning outcomes. The findings reveal a steady increase in mobile learning research in vocational education over the past decade, with most studies emphasizing interactive multimedia, mobile applications, and visual-based digital learning media. Smart Apps Creator and similar no-code authoring tools are commonly positioned as practical solutions for developing flexible and interactive learning media, particularly suited to the visual and procedural nature of fashion design education. Across the reviewed studies, mobile learning implementations are consistently associated with positive effects on student engagement, learning motivation, visual understanding, practical skill development, and self-regulated learning. Nevertheless, this review also indicates that empirical studies explicitly focusing on Smart Apps Creator within vocational fashion design contexts remain limited and are generally conducted on a small scale. Future large-scale empirical research is therefore needed to strengthen the evidence base regarding the effectiveness of Smart Apps Creator–based mobile learning and to support its informed implementation in vocational fashion design education.

COFFEE EDUCATION TOURISM IN GUNUNGKIDUL, YOGYAKARTA: INTEGRATING CREATIVE ECONOMY, CULTURAL HERITAGE, AND SUSTAINABLE TOURISM DEVELOPMENT

Edi Dwi Atmaja, Aldicky Faizal Amri, Purno Jayusman — Tue, 24 Feb 2026 00:00:00 +0700

Coffee is more than an agricultural commodity, it represents cultural identity and serves as a driver of the creative economy. This article examines Katamata Coffee Roastery as a pioneer in developing the concept of coffee education tourism based on local wisdom in Gunungkidul Regency, Indonesia. Employing a qualitative descriptive approach through literature review, document analysis, and field observation, the study reveals that coffee education tourism not only enhances the economic value of Gunungkidul’s Robusta coffee, but also functions as a medium for community empowerment, cultural preservation, and diversification of sustainable tourism. The findings highlight the importance of synergy between coffee, culture, and tourism in strengthening local identity and promoting a community-based creative economy.

THE IMPACT OF THE LAUNCH OF THE WHOOSH HIGH-SPEED TRAIN ON THE FINANCIAL PERFORMANCE OF PT KERETA API INDONESIA (PT KAI)

Fahta Kayla Maulana, Mutia Nur Afni — Tue, 24 Feb 2026 00:00:00 +0700

A key move to boost transportation services and the company's competitiveness is PT Kereta Api Indonesia's (PT KAI) 2023 introduction of the Whoosh high-speed train. The introduction caused large financial losses that affected PT KAI's financial performance even though it was anticipated to have positive effects. Analyzing the detrimental effects of the Whoosh launch on PT KAI's revenue, net profit, net profit margin, and return on assets (ROA) is the goal of this study. The study employs a paired sample t-test and quantitative analysis using secondary data from the 2023 and 2024 financial statements to investigate the performance gap before and after the launch. All financial indices have significantly declined, according to the results. High investment and operating expenses, the possibility of technical interruptions, and the market cannibalization of traditional services are some of the issues that this study identifies as contributing to losses. Suggestions for enhancing operating efficiency and reducing risk are given.

THE ROLE OF SOCIAL SUPPORT AND SELF-CONFIDENCE IN BUILDING STUDENT RESILIENCE

Khalisha Zahra Zhafirah, Nadifa Aulia Tatangin — Tue, 24 Feb 2026 00:00:00 +0700

This study aims to explore the extent to which social support and self-confidence play a role in shaping resilience in students. Resilience, defined as the ability to bounce back and recover from stress, is a key factor for students in navigating the dynamics of academic challenges and personal life. Support from those around them and belief in their own abilities form the foundation that enables students to persevere and grow in the face of adversity. This study uses a quantitative approach with a survey method. A total of 109 students participated in filling out a questionnaire that had been tested for validity. The research instrument proved to be valid and reliable (Cronbach's Alpha 0.845). The implications of this study recommend the importance of comprehensive efforts to strengthen students' psychological and social aspects through guidance programs that focus not only on academic achievement but also on character development and adaptive abilities.

THE IMPACT OF TRANSFORMATIONAL LEADERSHIP AND WORK MOTIVATION ON EMPLYOYEE PRODUCTIVITY AND PERFOMANCE

Anas Sahrudin, Riziq Fatih Baihaqi — Tue, 24 Feb 2026 00:00:00 +0700

This study investigates the impact of transformational leadership and work motivation on employee productivity and performance within organizational settings. Transformational leadership, characterized by inspiration, intellectual stimulation, and individualized consideration, is believed to foster a positive work environment that enhances employee engagement and effectiveness. Work motivation, both intrinsic and extrinsic, serves as a key factor driving employees to achieve higher levels of productivity and performance. Using a quantitative research approach, data were collected through structured questionnaires distributed to employees across various departments. Statistical analyses, including regression and correlation tests, were conducted to determine the relationships among the variables. The findings reveal that transformational leadership has a significant positive effect on employee motivation, which in turn mediates the relationship between leadership and performance outcomes. Furthermore, motivated employees tend to exhibit higher productivity levels and contribute more effectively to organizational goals. The study highlights the importance of leadership styles that prioritize empowerment, trust, and personal growth in enhancing both individual and organizational performance. The results suggest that managers should adopt transformational practices to inspire motivation and maximize workforce potential. Overall, this research contributes to the growing body of knowledge on organizational behavior by providing empirical evidence of the interconnectedness between leadership, motivation, and performance. Future studies are encouraged to explore these relationships across different industries and cultural contexts to enhance the generalizability of the findings.

THE IMPACT OF CASHLESS PAYMENT SYSTEMS AND MONEY SUPPLY ON MONEY CIRCULATION IN INDONESIA DURING THE 2019–2024 PERIOD

Indryanti Purissta Putri, Muthia Cantika — Tue, 24 Feb 2026 00:00:00 +0700

The development of digital technology has driven significant changes in the payment system in Indonesia, marked by the increasing use of non-cash (cashless) payment instruments such as e-money, QRIS, and digital banking services. These changes have the potential to affect monetary mechanisms, particularly the velocity of money. In addition, the increase in the money supply (M2) as a monetary policy instrument is also an important factor in the dynamics of money circulation. This study aims to analyze the effect of cashless payment systems and the money supply on the velocity of money in Indonesia during the 2019–2024 period. The research method employed is a quantitative approach using secondary data obtained from official publications of Bank Indonesia and the Central Statistics Agency. Data analysis is conducted using multiple linear regression to examine the partial and simultaneous effects of the independent variables on the dependent variable. The results show that partially, the money supply does not have a significant effect on the velocity of money, while the cashless payment system has a positive but statistically insignificant effect. Simultaneously, both variables also do not show a significant effect on the velocity of money. Nevertheless, the high coefficient of determination indicates that cashless payment systems and the money supply have a substantial economic contribution in explaining variations in the velocity of money. This study is expected to serve as a consideration in the formulation of monetary policy and the development of digital payment systems in Indonesia.

CAMPUS CLIMATE, COMMUNICATION, AND CONFIDENCE: THE THREE PILLARS OF SUCCSESS FOR STUDENTS AWAY FROM HOME

Nabilah, Nabila Najwasara — Tue, 24 Feb 2026 00:00:00 +0700

This study examines how a supportive campus climate, good communication skills, and self- confidence serve as psychological and social foundations that help migrant students survive and thrive amid the difficulties of living in a foreign place. An explanatory quantitative approach was used. Data were obtained through a questionnaire survey distributed to 113 migrant students, and the instrument had passed validity and reliability tests. Classical assumption tests, such as normality, multicollinearity, heteroscedasticity, and autocorrelation, were met, so that the regression model could be applied. Data analysis shows that these three factors simultaneously have a significant impact on students' ability to adapt. These findings highlight the need to build a friendly and inclusive campus atmosphere and to incorporate soft skills training programs into the curriculum to improve the resilience and psychological strength of migrant students.

THE ROLE OF EMOTIONAL INTELLIGENCE AND INTERPERSONAL COMMUNICATION ON THE EFFECTIVENESS OF TEAMWORK IN STUDENTS

Daffa Irfandi, Farell Aufriza Rayhan — Tue, 24 Feb 2026 00:00:00 +0700

This study aims to examine the role of emotional intelligence and interpersonal communication on teamwork effectiveness among university students. The background of this research highlights that effective teamwork is a crucial soft skill for students in both academic and organizational contexts, where emotional management and interpersonal interactions are key to collaboration. The study uses a quantitative approach with a multiple linear regression analysis. Data were collected through questionnaires distributed to 104 students, and analyzed using SPSS software.The results show that both emotional intelligence and interpersonal communication have a positive and significant influence on teamwork effectiveness, both simultaneously and partially. The F-test value is 16.253 with a significance level of 0.000 (< 0.05), indicating that the independent variables jointly affect teamwork effectiveness. Partially, emotional intelligence (Sig. = 0.020) and interpersonal communication (Sig. = 0.002) also show significant effects. The coefficient of determination (R² = 0.243) indicates that 24.3% of teamwork effectiveness is explained by emotional intelligence and interpersonal communication, while 75.7% is influenced by other factors beyond this study. In conclusion, the higher the students’ emotional intelligence and their ability to communicate effectively, the greater the level of teamwork effectiveness achieved. These findings emphasize the importance of emotional and communicative competencies as essential components in fostering collaboration among students in higher education.

IMPLEMENTATION OF PUBLIC INFORMATION DISCLOSURE POLICY IN ENCOURAGING GOOD GOVERNANCE AT NATIONAL LIBRARY OF INDONESIA

Wahyu Deni Prasetyo — Tue, 24 Feb 2026 00:00:00 +0700

This study aims to examine the implementation of the Public Information Disclosure (PID) Policy at the National Library of Indonesia (NLI). Public information transparency is expected to increase public trust and provide the public with an opportunity to participate in monitoring government performance. Law Number 14 of 2008 requires all ministries and government instution to establish a Public Information Officer (PIO) for ensure public access to public information. The PIO obliged to managing the entire public information service process, from collection and documentation, service delivery, and resolution of information disputes. This study used a qualitative descriptive method, collecting data through interviews, data verification, and literature review. The results indicate that the PIO service provides quality information, demonstrates digital innovation, and demonstrates strong leadership commitment. However, public utilization of direct services remains low compared to requests for information through social media.

THE INFLUENCE OF E-SERVICE QUALITY AND PERCEIVED RISK ON CORETAX ADOPTION: AN IPA REVIEW ON TAXPAYERS

Tue, 24 Feb 2026 00:00:00 +0700

The implementation of the Core Tax Administration System (Coretax) marks a major step in Indonesia’s tax modernization agenda under the Directorate General of Taxes (DJP). This system aims to improve efficiency, integration, and transparency in digital tax services. However, during the early phase of implementation, users have reported significant technical and service-related challenges, including system downtime and data security concerns. These issues may influence taxpayers’ satisfaction and willingness to adopt the system consistently. This study aims to identify the perceived influence of E-Service Quality and Perceived Risk attributes on taxpayers’ adoption of Coretax using the Importance–Performance Analysis (IPA) framework. Data are collected through a descriptive quantitative survey targeting taxpayers who have used the Coretax system. The IPA method is employed to map the gap between users’ expectations (importance) and the system’s actual performance (perceived experience). Preliminary factual evidence and public reports indicate that system reliability and data security are critical attributes influencing user confidence, potentially classified in Quadrant I (high importance–low performance). Meanwhile, process efficiency and service integration are expected to appear in Quadrant II (high importance–high performance). The findings highlight that technical stability and enhanced cybersecurity are top priorities to strengthen public trust and encourage sustained adoption of Coretax in Indonesia’s digital taxation reform.

OPTIMIZATION OF DIGITAL MARKETING IN ENHANCING THE COMPETITIVENESS OF CULINARY MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN PALANGKA RAYA CITY

Tue, 24 Feb 2026 00:00:00 +0700

This study examines how the optimization of digital marketing enhances the competitiveness of culinary Micro, Small, and Medium Enterprises (MSMEs) in Palangka Raya City. The research aims to identify digital marketing practices that contribute to expanding market reach, strengthening product visibility, and improving competitive positioning among culinary MSMEs. This study employs a Systematic Literature Review (SLR) approach that synthesizes previous research and relevant literature related to digital marketing implementation, MSME development, and business competitiveness. The analysis indicates that effective utilization of digital platforms such as social media, online marketplaces, and content-based promotional strategies supports culinary MSMEs in increasing customer engagement and reaching broader market segments. The findings further show that competitiveness improves when digital marketing is supported by consistent content creation, product differentiation, and responsiveness to changing consumer behavior in digital environments. Overall, the study highlights that optimizing digital marketing plays a vital role in enhancing the competitiveness of culinary MSMEs in Palangka Raya City and serves as a conceptual foundation for further empirical studies on digital transformation within local business ecosystems.

SI UNGGUL: TRAINING CURRICULUM FOR ENHANCING INNOVATION CAPACITY AND COMPETITIVENESS OF MSMEs IN PALANGKA RAYA

Tue, 24 Feb 2026 00:00:00 +0700

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the economy of Palangka Raya City, Central Kalimantan. However, their development is hindered by limitations in managerial and entrepreneurial capabilities, including weaknesses in developing business plans and creating innovative products. This issue underscores the urgency of interventions focused on increasing the capacity of MSME human resources.This study aims to design an effective and sustainable training model/platform for MSMEs in Palangka Raya City, specifically focusing on product creativity development and enhancing market appeal. Employing a descriptive qualitative research method, this study will delve into the needs, challenges, and perspectives of MSME actors, and identify the key elements (curriculum, delivery methods, and post-training support) most relevant to the local context. Data will be collected through in-depth interviews with MSME actors, representatives from relevant agencies (Cooperative and SME Office), and academics.The results of this research are expected to yield an applicable and structured training model that not only improves the managerial and business planning skills of MSMEs but also empowers them to produce high-value products capable of competing in a wider market. This training platform is designed as a strategic solution to help MSMEs "step up their class," thereby contributing more optimally to regional economic growth.

MIXED METHODS STRATEGY MODEL IN PRODUCT INNOVATION AND DIGITAL MARKETING OPTIMIZATION FOR DAYAK SPECIALTY SOUVENIRS

Tue, 24 Feb 2026 00:00:00 +0700

Dayak specialty souvenirs, which represent the rich cultural heritage and biological uniqueness of Kalimantan, face significant challenges in adapting to modern market demands, particularly regarding limited product innovation and marketing effectiveness. Traditional products often lack added value, have monotonous designs, and packaging that does not meet the standards of a wider market. A strategic intervention is required that combines product quality improvement with measured digital marketing strategies.This study aims to formulate a strategic model for Dayak specialty souvenir product innovation integrated with digital marketing optimization. The research employs an exploratory sequential mixed methods approach. The first stage (qualitative) involves in-depth interviews with artisans, cultural stakeholders, and designers to identify the potential of local raw materials (e.g., Dayak Onion, rattan) and formulate concepts for competitive product design and packaging innovation. This stage yields a contextual product innovation model. The second stage (quantitative) is to test the effectiveness and market acceptance of the formulated product innovation model. A survey will be conducted among potential consumers and tourists to measure purchase intention and willingness to pay for the innovated products. The results from both stages will be synthesized to produce strategic recommendations, including guidelines for the diversification of craft and culinary products, and an appropriate digital marketing model to expand market reach, thereby elevating Dayak specialty souvenirs from local products to high-value tourism commodities.

THE INFLUENCE OF SOCIAL MEDIA ALGORITHMS (TIKTOK, INSTAGRAM, YOUTUBE) ON CONSUMPTION BEHAVIOR AND BRAND LOYALTY OF GENERATION Z

Tue, 24 Feb 2026 00:00:00 +0700

The development of social media platforms such as TikTok, Instagram, and YouTube has introduced algorithms that can personalize content based on user preferences. Generation Z is the group most affected by these digital recommendations, leading to changes in consumption behavior and brand loyalty. This study aims to analyze the influence of social media algorithms on Generation Z's consumption behavior and brand loyalty. The research method used a quantitative approach with a survey technique, involving 50 respondents selected using purposive sampling. The research instrument consisted of an online questionnaire with a total of 11 statements based on the indicator variables of social media algorithms, consumption behavior, and brand loyalty. Data analysis was conducted using validity and reliability tests, classical assumption tests, linear regression tests, t-tests, and F-tests. The results show that social media algorithms have a positive and significant effect on consumption behavior and brand loyalty among Generation Z. The influence on consumption behavior is stronger than on brand loyalty, with R-square values of 25.2% and 15.2%, respectively. This finding confirms that algorithmic social media is more effective in triggering short-term consumption behavior, but still contributes to building brand loyalty among younger users.

ANALYSIS OF RETURN ON INVESTMENT (ROI) OF PAID ADS AND DETERMINANT FACTORS OF CAMPAIGN SUCCESS IN CAFES IN PALANGKA RAYA CITY

Tue, 24 Feb 2026 00:00:00 +0700

The use of Paid Ads on digital platforms (such as Google Ads and Social Media Ads) has become a vital component of business marketing strategy in the modern era, including the culinary sector. For cafes in Palangka Raya City, optimizing paid advertising is crucial to compete and attract customers amid high local competition. However, campaign effectiveness is often not accurately measured, leading to inefficient budget allocation. This study aims to analyze the Return on Investment (ROI) of Paid Ads and identify the key factors that most significantly influence campaign success in a number of cafes in Palangka Raya City. The research will employ descriptive and causal quantitative methods. Data will be collected through a comparative case study of advertising performance data (cost, impression, click-through rate, and sales conversion) and a survey directed at cafe owners or managers. Statistical analysis will be used to calculate the real ROI value of the paid advertising campaigns conducted and to test the relationship between independent variables (such as audience targeting, ad content quality, and budget) and campaign success variables (ROI and increase in visits/sales). The results of this study are expected to provide an empirical contribution by presenting a model of paid ad success determinants relevant to the Palangka Raya culinary market context. The resulting recommendations can be utilized by cafe business actors to design and optimize digital advertising campaigns to achieve maximum ROI.

THE QUALITY PARADOX: MAINTAINING AUTHENTICITY AND ENHANCING THE COMPETITIVENESS OF DAYAK-SPECIFIC MSME PRODUCTS IN TRADITIONAL MARKETS

Tue, 24 Feb 2026 00:00:00 +0700

Dayak typical MSME products are pillars of cultural heritage as well as drivers of the local economy in traditional markets. Despite their strong ethnic uniqueness, these products are often constrained by quality issues that hinder their competitiveness. The main dilemma lies in how to improve quality standards, such as consistency, durability, hygiene, and packaging, to be competitive, while ensuring that this improvement does not sacrifice the authenticity and local wisdom as the main essence of the product. This research employs a descriptive qualitative approach through participatory observation and indepth interviews with producers and consumers in several major traditional markets in Kalimantan. Findings indicate a shift in consumer expectations. While authenticity and cultural value remain the main appeal, these factors are no longer sufficient to guarantee purchase. Consumers in traditional markets are now increasingly critical of functional quality, such as weaving durability and raw material safety. They also value the aesthetic quality of packaging that is informative and appealing. This study identifies that surviving MSMEs successfully adopt simple quality management practices. These practices include raw material sorting, process standardization, and better packaging without overcomplicating or eliminating their Dayak identity. The research concludes that quality improvement is not a threat to authenticity. Instead, it is a crucial strategy to frame cultural heritage so that it has a higher economic value and remains relevant to the demands of a dynamic market.

THE IMPACT OF OVERTOURISM ON FOREIGN TOURIST VISITS TO BALI: A CASE STUDY OF THE FAILURE OF FODOR'S NO LIST 2025

Muhammad Takdir, Agustina Nurul Hidayati, Alexandre de Sousa Guterres — Tue, 24 Feb 2026 00:00:00 +0700

Bali is one of the tourist destinations recommended against visiting by tourists on the Fodor's No List 2025. The reason is that overtourism has had various negative impacts on the local population, social environment, natural resources, foreign tourists, and tourism quality. Overtourism has led to an increase in waste littering tourist attractions like Kuta Beach, and has resulted in the loss of agricultural land and rice paddies due to the use of buildings and infrastructure to support tourism businesses. This study aimed to examine the impact of the Fodor's No List 2025 on foreign tourist visits to Bali, which were predicted to decline. However, the study results show an increase in foreign tourist visits, reaching 7.05 million. In 2024, the number of visits reached 6.3 million. This number of visits is a record high in the last ten years. The study also examined the various impacts of overtourism on local residents' activities, the social and natural environment, waste pollution, natural resources, and tourism quality.

EMINA'S DIGITAL MARKETING STRATEGY FOR LOCAL MAKEUP PRODUCTS TO INCREASE BRAND AWARENESS IN THE DIGITAL ERA

Tue, 24 Feb 2026 00:00:00 +0700

The development of digital technology has transformed marketing practices in the local cosmetics industry. This study aims to analyze the digital marketing strategies implemented by the Emina brand in enhancing brand awareness among young consumers. The research employs a descriptive qualitative approach with a case study focusing on Emina’s digital marketing activities on social media platforms. Data were collected through observations of Emina’s official Instagram and TikTok accounts as well as online publications related to the company’s marketing strategies. The findings reveal that Emina consistently builds a youthful and positive brand image through interactive content, the use of micro-influencers, and digital campaigns such as #EminaGirlGang. These strategies have proven effective in increasing engagement and expanding the brand’s reach among Generation Z consumers. This study contributes to a deeper understanding of digital marketing strategies in the local cosmetics industry and serves as a reference for businesses seeking to optimize digital media for brand awareness development.

THE EFFECT OF DISCOUNT PROMOTIONS AND SHOPPING CONVENIENCE ON REPEAT PURCHASE INTENTION AT HIMAKEUP STORES IN PALANGKA RAYA

Tue, 24 Feb 2026 00:00:00 +0700

This study aims to analyze the effect of discount promotions and shopping comfort on repurchase interest at Himakeup stores in Palangka Raya. The background of this study stems from the fact that the store space is quite narrow, especially when the store is offering discount promotions, which affects shopping comfort. This study uses a quantitative approach with partial least square (PLS) analysis technique. The population in this study consists of 97 Himakeup store customers in Palangka Raya. The sampling technique used is purposive sampling. The results show that discount promotions and shopping comfort have a positive and significant effect on repurchase intention.

INFLUENCERS AND FOMO : A POWERFUL COMBINATION FOR BOOSTING SALES AND BRAND AWARENESS IN DIGITAL MARKETING

Tue, 24 Feb 2026 00:00:00 +0700

Influencers are individuals who have a significant influence on social media and can influence the behavior of their followers, often with the aim of promoting a brand's products or services, while FOMO stands for Fear of Missing Out, which is the feeling of anxiety or fear of missing out on trends, moments, or important information experienced by others. This phenomenon is often amplified by social media, where individuals compare their lives to others who appear to have more enjoyable experiences. In this case, brand perception and influencer influence will greatly affect consumer purchasing behavior. This review explores key psychological drivers such as social proof and FOMO, evaluates the impact of various categories of influencers (macro, micro, and nano), and examines ethical challenges surrounding transparency and false engagement with the intention of building public trust in the introduction of a product or brand. Additionally, this study identifies research gaps and proposes future research directions to improve the measurement and effectiveness of influencer marketing strategies in the digital marketing era. This combination is highly effective in boosting sales of a product or brand and increasing brand awareness, both domestically and internationally.

“BAHALAP”: TRANSFORMING RATTAN AND PALM OIL WASTE INTO GREEN ECONOMIC OPPORTUNITIES

Tue, 24 Feb 2026 00:00:00 +0700

The "BAHALAP" innovation addresses the environmental challenges caused by the accumulation of rattan lignocellulosic waste and massive palm oil biomass (EFB, POME) in Central Kalimantan, with the goal of optimizing this waste for efficient and eco-friendly energy production. Utilizing a mixed-methods design, the research involved field observations and interviews with farmers in Palangka Raya and Katingan, while also implementing a local biobriquette innovation from the waste. The results demonstrate that rattan waste, rich in carbon biopolymers, and palm oil waste, rich in triglycerides, possess significant energy potential that can be converted into syngas, bio-oil, and biochar through thermochemical processes like pyrolysis and gasification. Economically, "BAHALAP" creates added value from waste, provides new sources of income for farmers, generates job opportunities, and promotes a circular economy, marking a vital step toward a greener and more sustainable future. Nevertheless, current implementation is constrained by the lack of access to adequate laboratory facilities for comprehensive testing of oil and biogas production, necessitating strategic partnerships for future scientific validation.

THE EFFECT OF SELF-EFFICACY AND PEER SUPPORT ON STUDENTS SELF-CONFIDENCE

Fania, Muhammad Rafli — Tue, 24 Feb 2026 00:00:00 +0700

This study aims to analyze the influence of self-efficacy and peer support on students’ self-confidence. The research method used is quantitative with a survey approach through the distribution of questionnaires to 100 students. Data were analyzed using correlation tests, t- tests, F-tests, as well as simple and multiple regression analyses. The results show that self-efficacy has a positive and significant effect on students’ self- confidence. . Similarly, peer support also has a significant effect on self-confidence. Simultaneously, both variables have a significant influence on self-confidence determination coefficient of 30%. Thus, the higher the self-efficacy and peer support thw higher the students self-confidence.

CAPITALIZING ON URGENCY: THE ROLE OF PERSONAL SHOPPING SERVICES (JASTIP) AND INFLUENCERS IN CONSTRUCTING FOMO IN BANGKOK FASHION PRODUCTS

Tue, 24 Feb 2026 00:00:00 +0700

The Fear of Missing Out (FOMO) phenomenon has become a significant driver of the modern retail industry, especially for trending imported products like Bangkok fashion, known for its rapid trend cycles and unique designs. This research aims to deeply analyze the digital marketing strategy orchestrated by Personal Shopping Services (Jastip) and Influencers to deliberately create and capitalize on FOMO among Indonesian consumers. Employing digital ethnography and qualitative content analysis on Instagram Stories and TikTok Live shopping sessions, this study examines how the mechanism of artificial scarcity is systematically exploited. Tactics such as "limited PO slots," "fast transaction only," and "exclusive live shopping" create psychological pressure for quick decision-making. The main findings show that Jastip services do not only act as passive purchasing intermediaries; they actively function as trend curators who shape market tastes while simultaneously becoming the main trigger of urgency. Strategic collaboration with micro- influencers who present the products as an integral part of the "latest," "aesthetic," and "up- to-date" lifestyle is proven highly effective, reinforcing the perception of the product as a must-have item essential for social validation. Haul and try-on reviews on social media then create a wave of secondary social pressure, forcing individuals to acquire the product immediately before the trend shifts or stock runs out. This collectively constructed FOMO successfully shifts consumer purchasing behavior from one based on rational needs to one driven by emotional impulse. Consumers ultimately no longer buy the product’s function or quality alone, but essentially buy a "ticket" to enter an exclusive and socially validated trend community. This abstract concludes that in the Bangkok fashion product ecosystem, FOMO is not an unintended side effect but has become a core strategy deliberately designed and executed by Jastip players to accelerate sales cycles in a highly competitive market landscape.

CUSTOMS GOVERNANCE AND GEOECONOMIC LAW: STRATEGIC TRADE POLICY FOR CRITICAL MINERALS IN COMPARATIVE PERSPECTIVE

Ari Wibowo — Tue, 24 Feb 2026 00:00:00 +0700

Critical minerals such as nickel and lithium are increasingly central to global supply chains, clean energy transitions, and geopolitical competition. This study examines strategic trade policy through the lens of customs governance and geoeconomic law, focusing on how states deploy export controls, industrial downstreaming, and mineral ownership regimes to shape economic power. Using a comparative analysis, this research investigates Indonesia’s nickel export ban and downstream industrialization, Chile’s public–private lithium governance model, and Australia’s critical minerals strategy built on regulatory certainty and market openness. The methodology combines legal doctrinal analysis, policy benchmarking, and trade flow interpretation, drawing on WTO disciplines, national mining laws, and critical minerals policy documents. Results show that Indonesia’s resource nationalism prioritizes domestic value capture but invites WTO scrutiny; Chile leverages state intervention to secure technological upgrading; and Australia balances foreign investment, strategic alliances, and environmental standards. The findings suggest that effective critical mineral governance requires synchronized design across law, economics, and public policy to achieve resilience, industrialization, and strategic autonomy.

THE EFFECT OF TECHNOLOGY ADOPTION ON WORK CULTURE AND PERFORMANCE: A SYSTEMATIC LITERATURE REVIEW

Ahmad Anshari, Waris Waluyo, Vivy Kristinae, Achmad Syamsudin, Luluk Tri Harinie — Tue, 24 Feb 2026 00:00:00 +0700

Technology adoption has advanced rapidly and become a strategic factor that transforms work culture and individual as well as organizational performance. This study aims to analyze the influence of technology adoption on work culture and organizational performance using a Systematic Literature Review (SLR) approach. Conducted within the domain of human resource management (HRM), this study specifically examines how technological transformation reshapes employee behavior, competencies, and organizational dynamics. The SLR method was used to identify, evaluate, and synthesize academic findings relevant to the topic, particularly from Scopus-indexed journals accessed through Science Direct. From the initial 13,964 results, a screening process based on the 2016–2025 publication period and open-access availability produced 4,359 articles, from which 10 of the most relevant journals were selected. The findings indicate that technology adoption strongly influences the formation of digital work culture, enhances employees' digital competencies, and improves organizational performance. Factors such as digital leadership, organizational support, technological infrastructure, and data analytics capabilities are determinants of success. This study emphasizes that technology adoption not only drives innovation but also affects work behavior, organizational resilience, and employee well-being. The review provides theoretical and practical contributions to human resource management development in the digital era.

COMPETENCY-BASED PERFORMANCE MANAGEMENT: A REVIEW OF THE LITERATURE ON THE ALIGNMENT BETWEEN INDIVIDUAL PERFORMANCE, TEAM EFFECTIVENESS, AND ORGANIZATIONAL GOALS

Tue, 24 Feb 2026 00:00:00 +0700

Competency-based performance management has proven to be an integral strategic approach in systematically integrating individual achievements, team effectiveness, and organizational goals. This literature review was carried out through the library research method by analyzing the latest academic sources from the 2021-2025 period to identify the mechanism of alignment between the three performance dimensions. The results of the analysis show that the integration of competencies into the human resource management system creates evaluation transparency, increases employee motivation, and strengthens organizational competitiveness in the digital era. Important findings reveal that the effectiveness of competency-based performance management systems is highly dependent on the organizational context, including the external culture, structure, and environment that serves as a critical moderator. The study concludes that the implementation of competency-based performance management represents a strategic investment in developing sustainable human resource capabilities, thereby contributing to long- term organizational success and adaptation to complex market dynamics.

THE INFLUENCE OF E-WOM STRATEGY AND SOCIAL MEDIA USAGE ON SKINCARE PURCHASE INTEREST BY THE OHMYBEAUTYBANK COMMUNITY ON X

Tue, 24 Feb 2026 00:00:00 +0700

The rapid growth of Indonesia’s skincare industry is increasingly driven by digital interactions, particularly within online communities. This study analyzes the influence of Digital Marketing, Electronic Word of Mouth (e-WOM), and community engagement on consumer purchase intention for skincare products, focusing on the OhMyBeautyBank community on the X platform (formerly Twitter). Employing a quantitative correlational design, the research surveyed 100 active followers who have purchased or expressed interest in beauty products. Data were collected via structured online questionnaires and analyzed using descriptive statistics, Pearson correlation, and multiple linear regression. Validity and reliability tests confirmed that all instrument items were valid and consistent (Cronbach’s Alpha > 0.60). The results reveal that both Digital Marketing and e-WOM have a positive and significant partial effect on purchase intention. Specifically, e-WOM demonstrates a stronger influence (regression coefficient = 0.699) compared to Digital Marketing (0.326), highlighting the critical role of authentic consumer reviews and peer recommendations in shaping buying behavior. The findings suggest that digital communities serve as strategic ecosystems integrating information and social interaction, which significantly drive transaction decisions. These insights contribute to understanding Generation Z's consumer behavior and offer strategic implications for beauty brands to leverage community-based marketing and authentic e-WOM to enhance purchase intention in the digital era.

TRADITIONAL SNACKS AS CULTURAL TOURISM ASSETS IN STRENGTHENING LOCAL GASTRONOMIC IDENTITY

Wahyu Tri Hastiningsih — Tue, 24 Feb 2026 00:00:00 +0700

Traditional market snacks are part of a gastronomic heritage that not only serves as a food product, but also as a representation of the cultural identity, local knowledge, and food system of the Javanese people. This research aims to examine the role of traditional market snacks as cultural tourism assets in strengthening local gastronomic identity and its contribution to the resilience and sovereignty of local food-based food in the Solo Raya region. The research uses a descriptive qualitative approach with an exploratory design. Data collection was carried out through observation, in-depth interviews, and documentation of 24 informants consisting of market snack producers/traders, cross-generational consumers, as well as academics and tourism actors. Data analysis was carried out using the interactive model Miles, Huberman, and Saldaña with the help of thematic analysis. The results of the study show that market snacks still have high relevance in the lives of contemporary people because of the value of nostalgia, simplicity, and authenticity of taste. All producers use local non-wheat foods such as glutinous rice, cassava, coconut, corn, and coconut sugar, which contribute to strengthening food sovereignty and reducing dependence on imported materials. Market snacks also have cultural meaning, social functions, and strong potential as an experiential-based tourism attraction through storytelling, production processes, and interactions in traditional markets. However, this study identifies the main challenges in the form of generation gaps, promotion limitations, and regeneration of business actors. This research confirms that traditional market snacks are a strategic sustainability-based cultural tourism asset to strengthen the identity of local gastronomy in Central Java.

TIKTOK AFFILIATE AS A NEW INNOVATION IN SOCIAL COMMERCE: THE ROLE OF SHORT-VIDEO MARKETING

Tue, 24 Feb 2026 00:00:00 +0700

The rapid growth of digital technology and social media has significantly transformed modern marketing strategies, particularly through the TikTok platform. This study synthesizes findings from eight articles examining TikTok’s role in social commerce, digital marketing, MSME branding, user behavior, and business performance enhancement. The analysis indicates that TikTok features—such as TikTok Shop, TikTok Affiliate, and micro-vlogging—positively influence brand awareness, promotional effectiveness, and business performance. Factors such as system quality, user trust, content creativity, and audience engagement contribute to the success of TikTok-based strategies. MSMEs utilize this platform through storytelling, viral trends, and short-form video content, supported by digital and financial literacy. Large-scale data analysis further reveals that user attention remains stable and is shaped by recommendation algorithms. Overall, TikTok operates as an effective digital ecosystem for expanding markets, optimizing marketing activities, and creating economic opportunities for individuals and MSMEs.

EXPLORING THE ROLE OF REAL-TIME TRACKING AND DELIVERY ACCURACY IN ENHANCING E-COMMERCE CUSTOMER SATISFACTION: AN EMPIRICAL STUDY ON COURIER SERVICES IN INDONESIA

Andi Bintang, Agus Purnomo — Tue, 24 Feb 2026 00:00:00 +0700

The rapid growth of e-commerce in Indonesia has not only increased transaction volumes but also intensified the demand for courier services that are fast, accurate, and transparent. In this context, Real-Time Tracking (RTT) technology and delivery accuracy have become two critical factors that shape the customer experience. This study aims to examine the influence of Real-Time Tracking (RTT) and delivery accuracy on e-commerce customer satisfaction, both individually and simultaneously. A quantitative research approach was employed by using a survey method to collect data from 100 active e-commerce consumers in urban areas of Indonesia. The data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The findings indicate that both independent variables contribute positively and significantly to customer satisfaction. Delivery accuracy exhibits the strongest influence; however, the support of real-time tracking technology further enhances customers’ positive perceptions. These results highlight the importance of integrating digital innovation with operational reliability to create logistics services that are responsive, adaptive, and customer-oriented. Practically, the study provides a foundation for formulating competitive delivery service strategies within the rapidly evolving e-commerce landscape.

DESIGN AND CONSTRUCTION OF A HAMMER MILL MACHINE FOR GRINDING CORN SEEDS

Tue, 24 Feb 2026 00:00:00 +0700

This study aims to design, build, and test the performance of a small-medium scale corn kernel grinding hammer mill machine with a 0.5 HP electric motor. The test was conducted using 1 kg of dry corn kernels at three variations of engine speed, namely 492 RPM (speed 1), 903 RPM (speed 2), and 1030 RPM (speed 3), to determine the effect of rotation on milling time and fineness of the results. The results showed that at 492 RPM the milling time was 32 seconds with a result size of 6.5 mm, at 903 RPM the time decreased to 23 seconds with a size of 2 mm, and at 1030 RPM the fastest time was 15 seconds with the finest result size of 1 mm, so it can be concluded that increasing the engine speed increases the hammer impact energy, speeds up the milling process, and produces finer particles, with optimal performance achieved at 1030 RPM.

ANALYSIS OF THE EFFECT OF LOAD VARIATIONS ON THE LEAF SPRING OF THE L300 VEHICLE USING SOLIDWORKS SOFTWARE

Tue, 24 Feb 2026 00:00:00 +0700

This study aims to analyze the effect of load variations on the performance of the leaf spring in the Mitsubishi L300 vehicle using SolidWorks software through the Finite Element Analysis (FEA) method. Various load conditions were applied to observe changes in stress distribution, deformation, and safety factor on the leaf spring structure. A three-dimensional model was developed based on actual specifications, followed by meshing and the applications of boundary condition to ensure accurate and representative simulation results. The analysis shows that increasing the applied load significantly raises the maximum Von Mises stress and deformation values. Furthermore, several critical points were identified as potential areas of initial structural failure. These findings provide valuable insights for design improvements, material selection, and optimization of the suspension system in light commercial vehicles to enhance safety and reliability.

ANALYSIS OF CRANKSHAFT MECHANISM USING THE COMPLEX NUMBER METHOD WITH MATLAB PROGRAMMING

Winda Amalia, Muchlisinalahuddin, Riza Muharni, Yuni Vadila, Reyhan Stevano — Tue, 24 Feb 2026 00:00:00 +0700

This study aims to analyze the kinematic characteristics of a beverage can pressing mechanism modeled as an offset crank–slider mechanism using the complex number method. This method is applied to simplify the mathematical representation of position, velocity, and acceleration vectors of each mechanism component within a unified formulation. The analysis is conducted through mathematical modeling and MATLAB based computational simulation using specific geometric parameters and angular velocity that represent the operating conditions of the pressing device. The results show that the complex number method provides efficient and accurate kinematic calculations, particularly in determining the magnitude and direction of velocity and acceleration at critical points of the mechanism. The influence of the offset configuration on the increase in acceleration values and changes in the direction of component motion can also be clearly identified. This study demonstrates that the integration of the complex number method and MATLAB programming is highly effective for analyzing and evaluating the performance of pressing mechanisms and can serve as a reference for the design and development of similar mechanisms in the field of mechanical engineering.

COMPARATIVE ANALYSIS OF TEMPERATURE VARIATIONS IN ENGINE OIL OF A 5 HP MOTOYAMA GASOLINE ENGINE UNDER LOAD VARIATIONS USING A DRUM BRAKE

Revial Hanif, Muchlisinalahuddin, Jana Hafiza, Yuni Vadila, Reyhan Stevano — Tue, 24 Feb 2026 00:00:00 +0700

This study experimentally analyzes the performance of engine oil based on the rotational speed (RPM) and temperature response on a Motoyama 5 HP gasoline engine with drum brake loading. Three types of oil, namely Shell Advance, Mesran Super, and Federal Ultratec, were tested at three speed levels (Speed 1–Speed 3) and load variations of 0–800 grams. The test results showed that increasing the load caused a decrease in RPM and an increase in temperature in all oils. Shell Advance consistently produced the highest RPM, namely 2364.5–1881.3 RPM at Speed 1 and 2913.4–2612.9 RPM at Speed 3, compared to Mesran Super and Federal Ultratec. From the thermal side, Shell Advance showed a lower temperature increase (ΔT), namely 10.9 °C at Speed 1 and 37.2 °C at Speed 3, while Mesran Super and Federal Ultratec reached ΔT up to 38.6 °C and 39.7 °C. These results show that Shell Advance has the best lubrication stability and thermal resistance, followed by Federal Ultratec and Mesran Super.

DISC BRAKE ANALYSIS WITH DESIGN MODIFICATION THROUGH SOLIDWORKS SIMULATION

Tue, 24 Feb 2026 00:00:00 +0700

This study presents an analysis of disc brake performance incorporating design modifications evaluated through SolidWorks Simulation. The primary objective is to assess how variations in disc geometry influence stress distribution, temperature behavior, and overall structural integrity during braking conditions. A three-dimensional model of the disc brake is developed, followed by the application of Finite Element Analysis (FEA) to simulate loading and rotational conditions. Several modified design variants are tested to compare improvements in strength, heat dissipation, and deformation levels. The results indicate that specific geometric enhancements can significantly reduce stress concentration, thereby increasing braking efficiency and component durability. This research provides valuable insights for optimizing disc brake design to achieve safer and more reliable braking systems.

THE INFLUENCE OF PROMOTION AND SERVICE QUALITY ON CONSUMER SATISFACTION THROUGH PURCHASE DECISIONS AT RAMEN 1 TIKTOK SHOP PALANGKA RAYA

Tue, 24 Feb 2026 00:00:00 +0700

This study aims to analyze the influence of promotions and service quality on consumer satisfaction at Ramen 1 Palangka Raya. The background of this research stems from the fact that Ramen 1 Palangka Raya conducts promotions through the TikTok Shop application on their official account. However, to redeem vouchers from the application, customers must come directly to the outlet. This condition causes the outlet to become extremely crowded, resulting in long queues. Additionally, the relatively slow service process further accumulates the queues and creates congestion in the outlet area, which ultimately may affect customer satisfaction with the quality of service provided. This study employs a quantitative approach with Partial Least Squares (PLS) analysis technique. The research population consists of Ramen 1 consumers, with a sample of 100 respondents selected using purposive sampling technique. The results indicate that promotions and service quality have a positive and significant effect on consumer satisfaction.

ANALYSIS THE INFLUENCE FEAR OF MISSING OUT (FOMO) AND ELECTRONIC WORD-OF-MOUTH (E-WOM) ON CAFE VISITATION DECISIONS IN PALANGKA RAYA CITY

Tue, 24 Feb 2026 00:00:00 +0700

The phenomenon of Fear of Missing Out (FoMO) has become a significant characteristic in the consumption behavior of Generation Z, particularly concerning social trends on media. This research aims to analyze and test the influence of FoMO and Electronic Word-of-Mouth (e-WOM) on social media towards consumer Visitation Decisions, with Self-Presentation as a mediating variable, at trending cafes in Palangka Raya City. This quantitative study uses the Structural Equation Modeling (SEM) approach and involves 80 Gen Z and Millennial respondents in Palangka Raya who are active on social media and have visited trendy cafes. Data was collected through questionnaires distributed online. The results show that both FoMO and e-WOM have a positive and significant influence on Visitation Decisions. Furthermore, Self-Presentation (the need to display an up-to-date and appealing self-image on social media) is proven to significantly mediate the relationship between FoMO and Visitation Decisions. This means that the drive of FoMO does not only encourage direct visits but is also strengthened by the individual's desire to validate and showcase their social existence at the cafe.The managerial implications of this research emphasize the importance for cafes in Palangka Raya to not only focus on physical aesthetics but also to strategically manage e-WOM content and leverage the psychological elements of FoMO and the need for Self-Presentation through social media campaigns that encourage attractive user-generated content (UGC).

ANALYSIS OF LIGHT STEEL CANOPY FRAME STRUCTURE BASED ONSOLIDWORKS SIMULATION FOR FRAME DESIGN OPTIMIZATION

Rhovy Nurhazani, Jana Hafiza, Muchlisinalahuddin, Yuni Vadila, Reyhan Stevano — Tue, 24 Feb 2026 00:00:00 +0700

The lightweight steel canopy frame serves as the main structural element that must be able to withstand static loads safely and efficiently. However, canopy frame design is often carried out without adequate structural analysis, potentially causing excessive deformation and the risk of structural failure. The main problem in this study is the low stiffness and safety factor in the initial canopy frame design. As a solution, geometric modifications were made to the frame to improve structural performance. This study used a SolidWorks-based Finite Element Analysis (FEA) simulation method with static loading conditions. The parameters analyzed included Von Mises stress, displacement, strain, and safety factor with a load of 700 N. The simulation results showed that the design modification was able to significantly reduce stress and displacement and increase the safety factor. Modification Model 2 produced the smallest displacement of 1.00 mm and a safety factor of 2, so it is recommended as the most optimal and safe canopy frame design for application.

EMPLOYEE READINESS FOR DIGITAL TRANSFORMATION IN LOGISTICS PROCUREMENT: THE IMPLEMENTATION OF E-PROCUREMENT AND E-VENDOR MANAGEMENT SYSTEMS AT PT ENERGIA PRIMA NUSANTARA

Tsabitah Sri Irwanto — Tue, 24 Feb 2026 00:00:00 +0700

The advancement of digital transformation has encouraged organizations to plan the implementation of digital-based procurement systems, such as E-Procurement and the E-Vendor Management System (E-VMS). However, the success of implementing these systems is not determined solely by technological readiness, but also by the readiness of employees as the primary users. This study aims to analyze employee readiness toward the planned implementation of E-Procurement and E-VMS in the logistics procurement function using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. This study employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to employees who met the research criteria. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software. The variables examined in this study include Performance Expectancy and Effort Expectancy as independent variables, Behavioral Intention as a mediating variable, and Use Behavior as the dependent variable. The results indicate that Performance Expectancy and Effort Expectancy have a positive effect on Behavioral Intention. Furthermore, Behavioral Intention has a significant influence on Use Behavior and functions as a mediating variable in the relationship between Performance Expectancy and Effort Expectancy toward Use Behavior. These findings suggest that perceived system benefits play a crucial role in shaping users’ intention to use and employee readiness, particularly in supporting digital transformation within the logistics procurement function.

THE EFFECT OF TRAINING ON PERFORMANCE THROUGH MOTIVATION AS A MEDIATING VARIABLE (A SURVEY OF OUTSOURCED DRIVER EMPLOYEES AT PT X BANDUNG CITY)

Derra Rizky Dewanto, Rusli Ginting Munthe — Tue, 24 Feb 2026 00:00:00 +0700

The development of the Industrial Revolution 5.0 era encourages companies to optimize the role of competent human resources, particularly in responding to rapid business changes and technological advancement. One strategy widely adopted by organizations is the use of outsourcing, including in the banking sector for supporting functions such as drivers. Although this role is crucial for ensuring smooth operational activities, the performance of outsourcing drivers still shows various problems, which are presumed to be influenced by training and work motivation factors. This study aims to analyze the effect of training on performance, the effect of motivation on performance, and the mediating role of motivation in the relationship between training and the performance of outsourcing drivers at PT X in Bandung City. This research employs a quantitative approach with data collected through questionnaires using a Likert scale. The research population consists of 143 outsourcing drivers, with a sample of 106 respondents determined using the Slovin formula and purposive sampling technique. The data were analyzed to examine the causal relationships among variables in accordance with the research hypotheses. The findings of this study are expected to provide empirical contributions in explaining the mediating role of motivation in the relationship between training and performance, as well as practical recommendations for outsourcing companies and the banking industry in designing effective training programs to enhance motivation and sustainably improve the performance of outsourcing employees..

THE STRUCTURAL RELATIONSHIP BETWEEN IATF 16949, QUALITY CULTURE, AND COMPETITIVE ADVANTAGE IN ENHANCING OPERATIONAL PERFORMANCE (CASE STUDY: AN AUTOMOTIVE COMPANY IN JABABEKA INDUSTRIAL ESTATE)

Delfi Novira, Hamdan Amaruddin — Tue, 24 Feb 2026 00:00:00 +0700

To remain competitive in the global automotive market, companies must prioritize high-quality production, operational efficiency, and cost-effectiveness through standardized quality management systems. This research investigates the impact of IATF 16949 implementation on operational performance at an automotive firm in the Jababeka Industrial Estate, Cikarang. By employing a quantitative approach and Structural Equation Modeling (SEM) via SmartPLS 4, the study analyzed data from 68 respondents to explore the mediating roles of quality culture and competitive advantage. The findings reveal that IATF 16949 significantly enhances operational performance both directly and indirectly. Specifically, quality culture and competitive advantage function as vital mediators that bridge system implementation with operational excellence. These results suggest that integrating international standards with a robust quality culture and strategic positioning is essential for long-term manufacturing success. This study contributes an empirical model for system-and-culture-based management in the automotive sector, suggesting that future studies adopt a longitudinal perspective across broader industries.

ANALYSIS OF VOTER BEHAVIOR IN THE 2024 ACEH GOVERNOR ELECTION: SAIFR EPIDEMIOLOGICAL MODEL APPROACH

Budi Irwansyah, Miswanto, Windarto — Tue, 24 Feb 2026 00:00:00 +0700

This article proposes a SAIFR (Susceptible–Apathetic-Independent–Figurative–Resolved) epidemiological model to analyze voter behavior in the 2024 Aceh Governor Election. The model classifies voters into five compartments: susceptible voters (S), apathetic voters (A), independent voters (I), voters influenced by the political figure of Muzakir Manaf, the former commander of the Free Aceh Movement (GAM) (F), and resolved voters (R). This model is developed within a non-contagion framework, where transitions between compartments are determined by rate parameters representing the influence of campaigns, political figures, and individual decisions, without assuming interactions between voters. Pre-election survey data and official vote recapitulations were used to calibrate the model parameters. Simulation results indicate that the majority of voters ultimately accumulate in compartment R (resolved), with the dominant transition path proceeding from susceptible to figurative and then to resolved (S to F to R). Sensitivity analysis identified parameters β (susceptible to apathetic), ???? (susceptible to resolved), and φ (figurative to resolved) as key factors determining the final turnout. These findings confirm that the attractiveness of local political figures and campaign effectiveness play a more important role than horizontal interactions between voters in determining turnout patterns.

FROM CLICKS TO TRUST: THE ROLE OF DIGITAL MARKETING IN STRENGTHENING THE BRAND IMAGE OF LOCAL BUSINESSES

Tue, 24 Mar 2026 00:00:00 +0700

The digital era has driven local businesses to adopt marketing strategies centered on consumer interaction and trust. This study analyzes the role of digital marketing in strengthening the brand image of Indonesian local businesses, using ECINOS, a rapidly growing social media based brand, as a case example. Using a qualitative literature review, the study examines ECINOS’ digital practices, including branding consistency, storytelling, and authentic content to build emotional connections. The findings show that effective digital marketing can turn digital interactions into brand trust, enhance customer loyalty, and strengthen the position of local businesses in competitive markets. Strategies emphasizing sustainability and local authenticity also align with SDG 8 and SDG 9. Thus, digital marketing serves as a crucial bridge from “clicks” to “trust” in building a strong and sustainable brand image.

FRAME STRENGTH ANALYSIS ON MOTORIZED RICKSHAWS IN BUKITTINGGI CITY, WEST SUMATRA USING SOLIDWORKS SIMULATION

Tue, 24 Mar 2026 00:00:00 +0700

This study analyzes the strength of the frame of a goods-carrying motorized rickshaw in Bukittinggi City, which is often manufactured without clear engineering regulations. This study tested the initial model and five modified design variations with static loads on ASTM A36 steel material. This was done using Finite Element Analysis (FEA) simulation in SolidWorks. The main objective was to find the best design by assessing the stress, deformation, and safety factor. The simulation results showed that the initial model had a Von Mises stress of 106 MPa and a deformation of 0.589 mm. However, the Modification 3 configuration was the best because it reduced the stress to 86 MPa and reduced the deformation to 0.301 mm, while increasing the safety factor to 2.9. The results of this study recommend the Modification 3 configuration as a good design solution.

COMPARATIVE ANALYSIS OF LAST MILE DELIVERY (LMD) COSTS BETWEEN OUTSOURCING AND IN-HOUSE WITH THE IMPLEMENTATION OF VEHICLE ROUTING PROBLEM (VRP) AT PT RDI LOGISTIK MEDAN DELIVERY CENTER (DC)

Dicky Dianta Sitepu, Melia Eka Lestiani — Tue, 24 Mar 2026 00:00:00 +0700

The logistics industry faces significant challenges due to increasingly fierce price competition, mainly driven by the rapid growth of the e-commerce sector. Last Mile Delivery (LMD) shipping costs can reach 28% to 60% of total logistics costs, making it a very important area for optimization. PT RDI Logistik faces a big challenge in maintaining price competitiveness in this dynamic market. This study aims to compare the cost of LMD between two models, namely outsourcing (with a success-based fee per package system) and in-house (fleet management and human resources itself), with the application of route optimization using Vehicle Routing Problem (VRP). This study was conducted at the Delivery Center (DC) of PT RDI Logistik Medan city area, which serves 22 urban villages. The research methodology involves calculating the cost per package for both scenarios by considering Capital Expenditure (CAPEX), Operational Expenditure (OPEX), as well as operational risks that may arise. This analysis shows that the in-house model with the implementation of VRP can result in a reduction in cost per package of up to 7.11% compared to the outsourcing model, despite the higher operational risks. This research is expected to provide strategic recommendations for PT RDI Logistik in determining the most optimal Last Mile Delivery (LMD) method to increase the efficiency and competitiveness of the company in the courier and logistics industry.

VALIDATION OF INSTRUMENTS FOR THE DEVELOPMENT OF VIRTUAL REALITY–INTEGRATED E-MODULES USING THE CONTENT VALIDITY RATIO AND CONTENT VALIDITY INDEX

Tue, 24 Mar 2026 00:00:00 +0700

Valid instruments are a fundamental prerequisite in Educational Design Research because they determine the accuracy of the evaluation of the developed learning products. In the context of 21st-century learning, which emphasizes critical, creative, collaborative, and communicative (4C) skills, e-module– and Virtual Reality (VR)–based learning media must be measured using scientifically validated instruments. This study aimed to validate a set of instruments used in the development of VR-integrated e-modules through the Content Validity Ratio (CVR) and Content Validity Index (CVI) approaches. Five experts, consisting of professors and doctoral scholars in education, learning technology, and digital media, were involved as panelists. The analysis results showed that all instruments achieved CVR = 1.00 and CVI = 1.00, indicating that all indicators were judged to be essential and relevant. These findings demonstrate that the instruments possess very high content validity and are appropriate for evaluating the effectiveness, usability, and contribution of VR-based e-modules to students’ higher-order thinking skills.

ANALYSIS OF A FOUR-BAR MECHANISM USING THE COMPLEX NUMBER METHOD WITH MATLAB PROGRAMMING

Ayu Wulandari, Muchlisinalahuddin, Riza Muharni, Yuni Vadila, Reyhan Stevano — Tue, 24 Mar 2026 00:00:00 +0700

This study aims to analyze the kinematic characteristics of a four-bar linkage mechanism applied to an automotive wiper system using the complex number method implemented through MATLAB programming. The four-bar mechanism is modeled based on actual geometric parameters obtained from AutoCAD drawings, consisting of a crank, a connecting rod, and a rocker with two fixed pivot points. The complex number method is used to formulate the loop-closure equations so that the relationships of position, angular velocity, angular acceleration, as well as linear velocity and acceleration at key points of the mechanism can be systematically analyzed. Numerical simulations are performed by applying a constant angular velocity to the crank. The analysis results show that the connecting rod rotates counterclockwise, while the rocker rotates clockwise, in accordance with the motion characteristics of the wiper mechanism. The magnitudes of velocity and acceleration in each link and at critical points are significantly influenced by the link length configuration and the input angular velocity. Validation of the calculation results using a parallel numerical method shows a very small relative difference, thereby confirming the reliability of the developed model. The MATLAB based complex number method is proven to be effective and accurate for the kinematic analysis of four-bar mechanisms and can serve as a reference for the design and development of wiper mechanisms and similar planar mechanisms.

IDENTIFYING KEY OPERATIONAL FACTORS INFLUENCING DISTRIBUTION ERRORS IN A POSTAL CONSOLIDATION WAREHOUSE: CASE STUDY OF KC CIANJUR

Oke Mutaram, Erna Mulyati — Tue, 24 Mar 2026 00:00:00 +0700

Operational processes in consolidation warehouses are a crucial element, as they directly affect delivery delays, misrouting, and shipment losses. This study aims to identify the operational factors that influence distribution errors in the consolidation warehouse of PT Pos Indonesia, with a case study at the Cianjur Main Post Office (KC Cianjur). The research employs a quantitative approach using a survey method involving 58 respondents who are directly engaged in warehouse operations. The independent variables analyzed include warehouse condition and management, work behavior, and company standard operating procedures (SOP), while the dependent variable is distribution error. Data analysis was conducted using validity testing, reliability testing, correlation analysis, and simple linear regression. The results indicate that all independent variables have a positive and significant effect on distribution errors. Work behavior emerges as the most dominant factor, with an R value of 0.841 and an R² of 0.699 (p < 0.05), followed by warehouse condition and management (R = 0.621; R² = 0.584) and SOP (R = 0.391; R² = 0.195). These findings emphasize that improvements in human resource work behavior should be the top priority in efforts to reduce distribution errors. The results of this study can serve as an initial foundation for future research and the implementation of the Six Sigma approach using the DMAIC method to identify root causes more comprehensively and to design sustainable improvements in distribution processes.