Date Sale Strategy in Ramadhan Due to Covid-19 Pandemic

  • kasmad Date Sale Strategy In Ramadhan Due to Covid-19 Pandemic
  • Udin Ahidin Department of Management, Faculty of Economic, Pamulang University, Indonesia
  • Amthy Suraya Department of Management, Faculty of Economic, Pamulang University, Indonesia
  • Mada Faisal Akbar Faisal Akbar Department of Management, Faculty of Economic, Pamulang University, Indonesia
  • Denok Sunarsi Sunarsi Department of Management, Faculty of Economic, Pamulang University, Indonesia
Keywords: Sales, Kurma, Covid-19 Pandemic

Abstract

The purpose of this study is to describe the results of the
analysis of date sales strategy in ramadhan due to covid-19 pandemic at
the trader market Tanah Abang,jakarta central. With in-depth analysis
techniques and using triagulation source. it is expected that the
acquisition of data is truly as expectation. From the results of the
research analysis, it can be described that the sale of dates during the
month of Ramadan can still be categorized as good, but the conventional
method of transaction in which sellers and buyers can transact directly,
this time switching methods by online.

Published
2020-08-25
Section
Articles