Communication of Smartphone Marketing in Channel Youtube

Abstract

The purpose of this study is to analyze smartphone marketing communications in the Pre-Order Samsung Galaxy S9 video on the Samsung Indonesia YouTube Channel seen from netizen comments related to the contents of that video.The method used for this research is the qualitative method through a virtual ethnographic approach to analyze the existence of the Pre-Order Samsung Galaxy S9 video on the Samsung Indonesia YouTube Channel. The main object of this research is the Pre-Order Samsung Galaxy S9 video on the Samsung Indonesia YouTube Channel. Data collection techniques are carried out throughparticipatory observation and literature studies.The results of this study indicate that comments from netizens regarding smartphone marketing communications in the Pre-Order Samsung Galaxy S9 video on the Samsung Indonesia YouTube Channel are: 1) netizens give positive statements, such as praise, the desire to buy, and reveal the superiority of Samsung Galaxy S9 smartphones compared to other smartphone brands; and 2) netizens often give two questions, namely the price of a smartphone, as well as a backsound from the ad