MEASURING THE COMPETITIVENESS OF TOURISM VILLAGE WITH THE TRAVEL AND TOURISM COMPETITIVENESS INDEX

Abstract

In Indonesia, until 2019, there are 74,954 villages, and 7,275 villages developed into tourist villages, which shows that the competition of tourist villages in Indonesia will be more and more. Therefore, measuring the competitiveness of the tourism village becomes very important to measure the success in the management of the village to fit the purpose of increasing the competitiveness of the sustainable tourism village. Until now, there is no instrument used to measure the competitiveness of tourist villages, so the government has not measured the performance of Tourism village management. Therefore in this study will be developed a measurement of the competitiveness of tourist villages with The Travel and Tourism Competitiveness Index instrument developed by the World Economic Forum. The samples used in this study are tourism villages in Klaten Regency, Central Java, Indonesia, namely Ponggok Village, Kebon Dalem Village, Paseban Village, Gunung Gajah village, and Melikan village. The calculation result of competitiveness concluded that the competitiveness of the tourism village Ponggok better than that of other tourism villages in Klaten Regency. Excellence Tourism Village Ponggok located on the pillars of health and hygiene, human resources and labor, priorities of travel, price competition, environmental sustainability, the infrastructure of tourism, and natural resources and culture. The results show that The Travel and Tourism Competitiveness Index instruments can be used to measure the competitiveness of tourism villages with the adjustment of existing conditions in the village.