The Nexus Between Prized-Linked Savings Products Toward Interests In Saving Communities: Indonesian Islamic Bank
Keywords:
Savings, Prize-Linked Saving, Community Interest
Abstract
It This study aims to find out how the savings products are offered by BRI Syari'ah, as well as their influence on people's interest to save. We used 50 respondents who then examined the characters of respondents that included education, age, and gender. The analysis technique used to test the two variables is descriptive test, data quality test, and hypothesis test. The results stated that the correlationcoefficient value of 0.787 means that the relationship between prize-linked saving (PLS) and people's interest to save has a strong relationship based on the correlation interval of 0.60-0.799 so that the higher the Number of benefits offered by prizes, the greater the community's interest in saving at a Sharia Bank.