IMPLEMENTATION OF INNOVATION IN MILLENNIAL AGRICULTURAL PROGRAMS: A LITERATURE REVIEW

Abstract

This research aims to examine various important aspects in implementing the millennial farmer innovation program in Maros Regency, including institutional aspects, employee engagement, collective involvement, and the long-term effects of the program. This research adopts a qualitative approach, namely interviewing, observation and documentation techniques. The results of this research show that the agricultural production index is increasing even though digitalization and the interest of the millennial generation is still low. Millennial farmers need digital assistance for marketing via social media, which has proven effective in marketing export products. The development of agrotourism increases farmers' income and overcomes price and marketing problems. The success of agricultural innovation depends on the proper implementation and adaptation of technology at various levels.