THE ROLE OF SOCIAL MEDIA IN SHAPING WORK-LIFE BALANCE AND INFLUENCING EMPLOYEE TURNOVER: A CONCEPTUAL FRAMEWORK

Abstract

In recent years, the impact of social media on various aspects of life has been profound, including its influence on work-life balance and employee turnover in organizations. This white paper presents a conceptual framework to explore and understand how social media usage affects work-life balance and subsequently influences employee turnover. By synthesizing existing literature and theoretical perspectives, the paper identifies key mechanisms through which social media interaction can both enhance and disrupt work-life balance, ultimately impacting employee retention and turnover rates. Practical implications for organizations are discussed, along with recommendations for future research to better navigate the evolving landscape of digital communication and its implications for workplace dynamics. This white paper explores the multifaceted impact of social media on work-life balance and its influence on employee turnover within organizational contexts. Drawing on theoretical frameworks including Boundary Theory, Social Capital Theory, and Stress and Coping Theory, the paper synthesizes existing literature to elucidate the mechanisms through which social media use affects workplace dynamics. Key mechanisms examined include constant connectivity, social support networks, information overload, and organizational norms. Practical implications for organizations include the development of clear social media policies, training on digital etiquette, and promotion of positive usage patterns to enhance work-life balance and mitigate turnover risks. By understanding these dynamics, organizations can leverage social media as a tool for enhancing productivity and employee well-being while addressing potential challenges effectively.