THRIFTING USED CLOTHES BUSINESS AS A CIRCULAR ECONOMY PRACTICE BASED ON ENVIRONMENTAL AWARENESS AND WASTE REDUCTION
Abstract
The business of selling used clothes exported from Korea, Singapore, China and other countries is mushrooming in various cities in Indonesia. This business is known as thrifting which is sold offline and online. A profitable business because these products in their country of origin are products that are no longer used or waste. This research aims to examine thrifting business practices using a qualitative approach and descriptive methods. The thrifting business is a type of circular economy which aims to reduce the negative impacts caused by the linear economy, especially waste from single-use products. The concept of a circular economy is to extend the usefulness of products. The research object was carried out at the largest thrifting used clothing sales center, Cimol, in Bandung. The research results show that the thrifting business has diverse market segments, from lower to upper classes who are looking for cheap, quality, branded or fashionable products. Thrifting clothing products have extrinsic values which become the selling point of used clothing. In fact, this business does not compete the local apparel business because the market segment is very different.