STUDENTS' PERCEPTION TOWARDS INVESTMENT INTEREST IN SHARIAH STOCKS

Abstract

This study aims to determine the effect of Perception of Shariah Compliance, Perception of Investment Objectives and Perception of Risk on Investment Interest in Management Department Students of the Faculty of Economics and Social Sciences, Sultan Syarif Kasim State Islamic University, Riau, both partially and simultaneously. The data used in this study are primary data obtained from the results of filling out questionnaires to 100 respondents. The data collection method in this study uses questionnaires, literature books and journals related to the research. Data analysis methods used include descriptive analysis, data quality testing, classical assumption testing, multiple regression analysis and hypothesis testing. The results of this study indicate that partially Perception of Investment Objectives and Perception of Risk have a positive and significant effect on Investment Interest, while partially Perception of Shariah Compliance has no effect and is not significant on Investment Interest. The results of simultaneous testing of the influence of Perception of Shariah Compliance, Perception of Investment Objectives and Perception of Risk have a positive and significant effect on Shariah Investment Interest. The Adjusted R Square value is 0.326 or 32.6% which means that Investment Interest is influenced by Perception of Shariah Compliance, Perception of Investment Objectives and Perception of Risk and the remaining 67.4% can be explained by other factors not examined in this study.