TREND ANALYSIS OF REVENUE AND NET INCOME OF UNILEVER INDONESIA DURING THE ISRAEL-PALESTINE CONFLICT PERIOD

Abstract

This study focuses on observing changes in the company’s revenue and net income during the conflict period from 2022 to 2024. The main issue examined is how the trends in Unilever Indonesia’s revenue and net income evolved throughout the conflict period. The purpose of this research is to evaluate the company’s financial trend patterns and to identify the potential influence of geopolitical tensions on Unilever Indonesia’s performance. The research method employed is descriptive quantitative, which aims to systematically describe and analyze numerical data without manipulating the variables. The data analyzed were obtained from Unilever Indonesia’s quarterly financial statements during the 2022–2024 conflict period, using trend analysis techniques to assess the direction of changes in financial performance. This study offers a tangible contribution by enriching the literature on the impact of global external factors on the financial performance of multinational companies operating in Indonesia. In addition, the findings are expected to serve as a reference for business practitioners and risk management professionals in formulating strategies to navigate future geopolitical uncertainties.