TOURISM SUPPLY CHAIN OPTIMIZATION THROUGH COLLABORATION OF HUMAN RESOURCE MANAGEMENT AND INFORMATION TECHNOLOGY: A GLOBAL STUDY TO IMPROVE TRAVELER SATISFACTION

Abstract

The global tourism industry continues to grow rapidly, thus demanding more effective and efficient supply chain management to increase tourist satisfaction. This study aims to systematically analyze how collaboration between human resource management (HRM) and information technology can optimize the tourism supply chain. Using a qualitative method through Systematic Literature Review (SLR), this study examines various literatures related to HR management practices, information technology implementation, and supply chain dynamics in the tourism sector. The results of the analysis are expected to identify synergy mechanisms between HR and information technology that can improve coordination, communication, and integration in the tourism supply chain. In addition, this research aims to formulate a collaborative conceptual model that can be used as the basis for developing adaptive and innovative supply chain management strategies. The expected findings will make a significant contribution to the academic literature and become a practical guide for tourism industry players in improving operational efficiency Through real-time, responsive, and data-driven coordination, the implementation of digital platforms such as access tour or UAV system integration and tourist satisfaction through utilization of human resources and information technology that can improve internal efficiency, speed up response times, reduce uncertainty, and make service systems more flexible to changes in demand optimal utilization of human resources and information technology.