ASSESSING BUSINESS SUCCESS PERCEPTIONS THROUGH A GENDER LENS IN THE CULINARY BUSINESS SECTOR

Abstract

According to the Global Entrepreneurship Monitor (GEM, 2017), the success rate of entrepreneurs in Indonesia has shown a fluctuating downward trend. The Established Business Ownership index, which stood at 21.20 in 2013, declined to 10.38 by 2017. GEM defines a successful entrepreneur as an individual who owns and manages a business for more than 42 months. Furthermore, Catharina (2017) reported that male groups in Indonesia tend to perceive themselves as having greater opportunities and capabilities in entrepreneurship compared to their female counterparts. This study focuses on Lengkong Village in Bandung Regency, a location near the Telkom University campus. As a world-class institution, Telkom University is expected to contribute to the development of knowledge, particularly within its surrounding community. The aim of this study is to examine the extent of the difference in entrepreneurial success between male and female entrepreneurs engaged in the culinary sector in Lengkong Village, Bandung Regency, West Java Province. Using the T-Test analysis, the findings indicate that there is a significant difference in the success levels between male and female entrepreneurs.