GREEN HRM ABILITY, MOTIVATION, AND OPPORTUNITY: THE MEDIATING ROLE OF GREEN INNOVATION IN INDONESIA’S BEVERAGE INDUSTRY PERFORMANCE

Abstract

This study aimed to analyze the effect of green ability, green motivation, and green opportunity on organizational performance with green innovation as a mediating variable in the beverage industry. The sampling technique used in this study was simple random sampling, with total of 131 respondents who were employees of the beverage industry. Primary data were collected through questionnaires distributed via Google Forms, which had been tested for validity and reliability. Data analysis was conducted using outer model and inner model techniques with SmartPLS version 4.0.9.9 for Windows. The results showed that green ability, green motivation, and green opportunity had positive and significant effect on organizational performance. Furthermore, green motivation and green opportunity had positive and significant effect on green innovation, while green ability had no effect on green innovation. Green innovation was proven to have positive and significant effect on organizational performance. Green motivation and green opportunity positively influenced organizational performance through green innovation, while green ability had no effect on organizational performance through green innovation. Future research could examine other factors that affect organizational performance, such as stakeholder pressure, green knowledge sharing, and green leadership.