THE INFLUENCE OF LOCUS OF CONTROL, RISK-TAKING PROPENSITY, NEED OF ACHIEVEMENT, PERSONALITY, ENTREPRENEURIAL EDUCATION, AND SOCIAL SUPPORT ON ENTREPRENEURIAL DECISION IN THE FASHION INDUSTRY

Abstract

This study aimed to analyze the influence of locus of control, risk taking propensity, need of achievement, personality, entrepreneurial education, and social support on entrepreneurial decision within Indonesian fashion industry. The research used a quantitative approach with purposive sampling technique, that surveyed 166 fashion business owners in Indonesian. Primary data were collected through Google Form-based questionnaire that had been tested for validity and reliability. Data was analyzed using descriptive statistics, instrument testing, logistic regression, and hypothesis testing, with IBM SPSS Statistics version 26. The findings revealed that partially, locus of control, risk taking propensity, need of achievement, personality, and social support had positive and significant effect on entrepreneurial decisions. Conversely, entrepreneurial education had negative and significant effect on entrepreneurial decisions. However, when considered collectively, all independent variables demonstrated positive and significant influence on entrepreneurial decisions. Based on the coefficient of determination test, these independent variables accounted for 69.9% of the variance in entrepreneurial decisions, with the remaining 30.1% attributable to other unexamined factors. The results underscored the critical need for entrepreneurship curricula to be more practical and aligned with real-world business demands.