GREEN MARKETING STRATEGY: CROSS-SECTOR INNOVATION IN SOCIAL, EDUCATIONAL, AND TECHNOLOGICAL DOMAINS FOR SDG ACHIEVEMENT

Abstract

This research analyzes the implementation of green marketing strategy through cross-sector innovation in social, educational, and technological domains for achieving Sustainable Development Goals. Utilizing qualitative approach with library research methodology, this study explores strategic convergence across domains that creates synergistic effects in transforming sustainable marketing practices. Findings indicate that integration of educational technology, community engagement, and digital innovation facilitates scalable solutions contributing significantly to multiple SDGs simultaneously. Educational institutions function as knowledge hubs facilitating sustainability literacy, digital technology serves as enabler for transparency and measurability, while social dimension ensures inclusive participation and authentic communication. The developed integrative framework identifies key leverage points for systemic transformation through multi-stakeholder collaboration and collective impact approaches. Strategic implications encompass governance mechanisms, performance measurement systems, and innovation ecosystems supporting implementation of effective and sustainable green marketing initiatives. The research contributes theoretical foundation for new business models optimizing triple bottom line through innovative marketing approaches aligned with sustainable development imperatives.