FROM RISK PERCEPTION TO RETURN INTENTION: AN OVERVIEW OF RISK MANAGEMENT IN MODERN TOURISM

Abstract

Tourism is considered a key economic sector in many countries; however, it is highly vulnerable to various risks, including natural disasters, health crises, financial losses, and social unrest. This paper provides a comprehensive overview of the concept of risk in tourism, including definitions, classifications, and characteristics of tourism-related risks. It analyzes how perceived risks influence tourists' satisfaction and their intention to revisit destinations. Furthermore, the study reviews risk management approaches at different levels, including destination management, tourism enterprises, service sectors, and legal frameworks. Both international and Vietnamese research on the topic are examined to identify theoretical and practical gaps. The findings highlight the importance of proactive and systematic risk management to ensure sustainable tourism development. The paper also suggests directions for future research focusing on post-pandemic contexts and behavioral shifts among tourists.