COMMUNITY PREPAREDNESS IN WELCOME TO THE DIGITALIZATION OF TELEVISION BROADCASTING IN WEST JAVA
Indonesia is one of the countries that are late in applying the digitization of television broadcasting. Migration from analog TV system to digital TV has encountered many obstacles and obstacles that are not simple. In accordance with Law number 11/2020, the time limit for stopping analog TV broadcasts or commonly called ASO (Analog Switch Off) is until November 2, 2022. ASO has been stated in Law No. 11 of 2020 concerning Job Creation, that the termination of analog terrestrial television broadcasts and switch to digital data no later than two years after the regulation is enacted. However, because our country was hit by the storm of the Covid-19 pandemic, the ASO policy underwent a schedule change. But the big question is are people ready to face the policy of digitizing television broadcasting? After the Covid-19 pandemic storm, people still have to struggle to rebuild an economy that has been destroyed and slumped by the impact of Covid. This paper will elaborate and measure the community's readiness to face the digitalization of television broadcasting in the form of Analog Switch Off in West Java. This province is interesting to study considering the largest population in Indonesia. Using a qualitative method with a case study approach, the researcher conducted observations and in-depth interviews with a number of key informants such as the Chair of the West Java KPID, Kominfo officials and broadcasting practitioners.