PUBLIC SERVICE MOTIVATION AND TRANSFORMATIONAL LEADERSHIP OF VILLAGE GOVERNMENT TO SUPPORT SUSTAINABLE TOURISM DESTINATIONS

Johannes Johannes; Edward Edward; Oldy  Arnoldy

Johannes Johannes Lecture at Postgraduate Universitas Jambi
Edward Edward Lecture at Postgraduate Universitas Jambi
Oldy Arnoldy Students at Doctoral Program, Universitas Jambi

Keywords: Bumdes, tourist destinations, village government, the village head

Abstract

This study aims to reveal: 1) the influence of public service motivation on the realization of sustainable tourist destinations, 2) the influence of transformational leadership on the realization of sustainable tourist destinations, and 3) what is the role of transformational leadership in mediating the realization of sustainable tourist destinations. For this reason, research was conducted in the form of a survey and used structured questions to respondents. The results show that public motivation service does not positively affect sustainable village development. In contrast, public service motivation influences transformational leadership. And transformational leadership positively impacts sustainable villages. It means that transformational leadership could mediate public service motivation for sustainable villages. Accordingly, we recommended the village government official to understand better the concept of Bumdes along with the need for support, rules, or incentives for management to improve sustainable tourism Bumdes.